If you are ready to grow your business by delivering world class coaching & facilitation, you’re in the right place!

I am on a sacred mission, and I’d love for you to join me.

The personal growth industry does such amazing work. And…I know that we are ready for a dramatic & massive up-level.

Joanna facilitating

Whether you are new or have 30 years of experience –

It’s time to deliver even more powerful transformational results for your clients.

It’s time to be co-creating much better outcomes with your audiences.

It’s time to stand out so that your work doesn’t look & feel like EVERYONE else’s in your industry.

The truth is that a new coach is born every 90 seconds, and the self-help industry is flooded.

I hear from too many women that their ideal clients aren’t satisfied enough with their work to re-sign and to tell their friends about it…

This is why mastery matters.

Because here’s the thing:
It’s one thing to be a good coach or healer or facilitator. It’s a completely other thing to be AMAZING at it.

When you know in your heart that you’re delivering a superior product and when you’ve done your own deep transformational work, EVERYTHING changes.

You don’t have to use manipulative marketing, you don’t need to embellish, and instead you’re in a place of truth, confidence and ability to grow your business in big ways.

I invite you to join, among the ranks of myself, my amazing clients and students who use the tools, tips, and strategies I teach, to have clients and audiences become raving fans, repeat customers, and the best referral angels in the world.


Unlock Your Sacred Leadership Archetype

This assessment has been named one of the most brilliant, transformational, and accurate assessments to help you build your business. Take your quiz now!


If you love what you are taking in here

and want to explore how we can help you create a business & marketing plan that is a source of joy and abundance for you, get in touch for a complimentary call. Book Your Call Now!


The Art of Ritual

Access this complimentary eBook, full of transformational rituals shared by many of the leaders in our field. You’ll be creatively inspired to integrate these ideas (and create some of your own) in this rich library of ritual. Download yours today.

  • Elizabeth Purvis

    Joanna’s understanding of ritual is vast, deep and rich. I learned things that were completely new to me – and I’ve got 20+ years of ritual experience myself!
    —Elizabeth Purvis

  • Christine Dyan Thomson

    I would not have been able to create such a powerful experience for my clients without Joanna’s support.
    —Christine Dyan Thomson

  • Wendy Swanson

    I had the opportunity to implement her amazing training at my own 4-day retreat. I felt more confident, less drained and the retreat seamlessly flowed together.
    —Wendy Swanson

  • Brenna Smith

    I have become a more empowered public speaker…I have sensed a deeper connection in my group work…I also feel a sense of light heartedness, fun and play in my work.
    —Brenna Smith

  • Regena Garrepy

    I took the course because I knew that I wanted to deepen into this work with my clients and I couldn’t think of anyone more powerful and skilled to learn from than Joanna Lindenbaum.
    —Regena Garrepy

  • Makeda Pennycooke

    If you are on the fence about working with Joanna, I am here to tell you that it is WELL worth the investment. The ROI you will receive cannot be measured in only dollar amounts.
    —Makeda Pennycooke

  • Frances Darnell

    Joanna is an incredibly intuitive and powerful facilitator. She has an amazing way of welcoming everyone in a group into the circle and holding a safe space.
    —Fran Darnell

  • Lauren Beurskens

    The tools presented at the retreat are now at the center of what I am offering to my clients, it’s the thread that weaves it all together. I can’t imagine what my professional tarot practice would look like now if I hadn’t taken the training.
    —Lauren Beurskens

Desire More?

Coaching & Facilitation Skills
Marketing & Operations

The Good, the Bad & the Ugly of the Coaching Industry

More and more women who come to me start by saying they don’t really trust the coaching industry.

They share that the marketing they see feels really glitzy and sales-y, as if celebrity coaches are inflating what’s possible as well as what’s really happening in their own business.

They tell me they’re scared of needing to have “Hell Yeah” attitudes in order to succeed, or being inauthentic in order to attract clients. They also admit that they feel pressure to spend what feels like a bazillion dollars in order to receive “formulas” that they sense aren’t really for them.

Hearing all this saddens me greatly.

Because I know that there are some not-so-pretty things happening in this industry that I love so dearly. And I also know that those not-so-pretty things are damaging women more than supporting them.

The coaching “noise” is everywhere — over social media, in your inbox, spoken from colleagues. It’s hard to know what’s Truth and what’s not.

If you’ve been part of my community, you know that over the last few years, I’ve spoken out more and more about what I call “glamour coaching” and why it is dangerous.

Leading your clients when your personal life takes over

Joanna Lindenbaum and children

A few years ago, while I was leading a group call with nearly 30 women, my parents telephoned me on both my home phone and my cell phone 4 times within about 2 minutes.

I could feel my heart start beating faster as I was coaching. My mother has had MS for 30 years, and there have been many emergencies, hospital visits, and even life-support situations over the years.

A version of me 3 years ago would have tried to ignore her calls until I was done teaching — yet be scared & un-present to my teaching the entire time — because I wouldn’t want to come off as unprofessional.

An even older version of myself would have freaked out completely, told the folks on the call that I needed to reschedule, and then go on to deal with whatever was happening.

Last week, instead, at an appropriate pause in between spotlight coaching moments, I let the women on the call know that my parents had called 4 times and that I was concerned enough to feel I should call back, but that it would only take a moment. I asked everyone on the call to hold for just a minute and quickly called my mom. There was a slight emergency situation, but nothing very serious. I was able to get off the phone in under 90 seconds, return to my clients with full presence, and then take care of the situation at an appropriate time.