Last week was Autumn Equinox which — among other things — is all about the energy of Balance.
During the time of the Equinox, the daytime hours are exactly as long as the night-time hours. The Earth is in a beautiful moment of balance between light and dark, Winter and Summer, inner and outer energy.
So this is a wonderful moment to reflect upon how you are creating balance in your life and in your business.
Balance is one of the most important elements of any successful and happy business. And when things aren’t in balance, you feel off, resentful and most likely are not creating what you want. For example:
–Working so much that you don’t have enough time for rest, self-care, family or the other priorities in your life
–Spending almost all of your available work time with clients so that you don’t have enough time for necessary administrative work, marketing, or more creativity
–Getting sucked into Facebook for hours each day so that there’s not enough time left over for reaching out to prospects
–Not charging enough for the amount of time and energy you put in with your clients, leaving you working more and earning less
Now, to be clear: even the BEST business in the world won’t always feel balanced in every moment of every day. Business are living, breathing entities and they shift and change. You can create balance, and then at some point things will fall out of balance. Not to worry! The point is to be aware so that you can know when things have changed and balance has been lost and then work to restore it.
So, how do you create balance?
First — get clear on what Balance means for you.
Don’t get caught up in anyone else’s definition of Balance. It’s so vital that you are clear on what your own definition is. For example, for some folks “balance” may mean working 50 hours a week while for others balance may mean 20. There’s no wrong answer here — it’s truly about what is right and aligned for you and your lifestyle.
When getting clear on what Balance looks like for you, also be aware that Balance changes based on your life circumstances. For example, before Yael (my 17-month old) was born, I had a strict rule around not working in the evenings. It was off-limits in order for me to feel balanced and good. But since she’s been born, I choose to take more time off during daytime hours which means that I feel OK about working 1 or 2 evenings a week after the kids go to sleep.
Second — clarify and work on any limiting beliefs
YOU have to feel OK with whatever your definition of balance is, or else it won’t work.
When I first started working evenings, I was operating under the following belief — “If I work evenings, it means I’m not being efficient enough during the day.” For my life before a toddler, that belief was absolutely true. But for life with a toddler, it wasn’t. I nearly cut my daytime hours in half when Yael was born, and if I wanted to maintain and grow my business, something needed to give somewhere.
But until I realized that I was operating under a limiting belief, I beat myself up anytime I worked at night. I judged myself and also resented the time I was spending. Once I was able to shed light on the limiting belief, I was able to be at peace with working 1 or 2 nights a week, and even came to enjoy that time.
Limiting beliefs come in all shapes and sizes. Perhaps your limiting belief is “I’m lazy if I don’t work 40 hours a week” or “My client sessions need to be 60 minutes long instead of 45, or else they won’t be effective” or “I need to be available to my clients on the weekends”.
Third — take some kind of action right away
One of the most frustrating things is to see what Ideal Balance would look like for you, and then to tuck that information in a notebook somewhere telling yourself you’ll make the change soon…but then you never do because the change feels too big or impossible.
Instead, as soon as you know what a more balanced business would look like — take action right away. You don’t need to change your entire schedule or all of your rates on the spot, but I do encourage you to find one baby step you can take immediately. For example, you can decide the next baby step is that on Tuesdays you will no longer see clients past 4pm and re-schedule any clients that are set for that time. Or you can decide that the next baby step is to raise rates on your two lowest rate clients.
Action is key.
So, go have at it! Take a few moments to get clear on what balance means for you and start making changes in your business that will help you feel happier, healthier, more spacious and more successful.
And if you would like support on not only creating Balance in your business, but creating more income and clients, get in touch today! Some spots have opened up in our business building programs, and we’d love to connect and see if you’d prosper with our support! You can apply here.