The most important thing you can do to grow your business


There is a deep, dark secret that massively impacts pretty much everyone in the coaching, self-development and teaching industries:

It’s the fear that you’re not delivering true transformational results for your clients.

It’s the knowing that you could be co-creating much better outcomes with your clients.

It’s the realizing that your work basically looks & feels likes EVERYONEelse’s in your industry.

It’s the concern that your ideal clients aren’t satisfied enough with your work to re-sign and to tell their friends about it.

It’s the wondering when you see testimonials on other people’s websites or Facebook feeds if your own clients feel as great and excited about you.

Because here’s the thing:

When you know in your heart that you’re delivering a superior product (in your groups, retreats, workshops, 1-on-1s), then EVERYTHING changes. You don’t have to use manipulative marketing, you don’t need to embellish, and instead, you’re in a place of truth, confidence and ability to grow your business in big ways.

There is a psychological and energetic freedom that comes when you know 100% in your bones that you’re not faking it…that you are creating kick-ass transformation.

The way to create kick-ass transformation is through MASTERY of your skills, which is what I’m on a mission to help you with.

Which is why I want to share with you today one of the most important coaching & facilitation tools you can ever have:


In nearly any group you’re facilitating or any client you’re working with, you’re going to encounter resistance at some point in the process:

  • Resistance to staying consistent with their actions
  • Resistance to exploring a particular topic
  • Resistance to an idea you’ve introduced
  • Resistance to doing an exercise with full presence & buy-in from your group

Client resistance when you teach, facilitate and coach is totally normal, because at the heart of resistance is fear.

Fear that they won’t achieve their goals. Fear that they will achieve. Fear that they’ll have to become someone they’re not. Fear that it’ll be too hard. Fear that it will disconnect them from loved ones. On and on.

While resistance is normal, unfortunately most practitioners get stopped straight in their tracks when client resistance comes up. They want to brush past it or ignore it or rationalize with it.

When you brush resistance aside or rationalize with it, it just gets stronger.

Instead, try leaning into the resistance.

This means:

  1. Create enough safety and trust in the conversation or the room to address it. Ask questions to see how to move forward with the resistance instead of despite it.
  2. Uncover and Explore the fear behind the resistance.
  3. Then work with your client to actually Befriend the Fear.
  4. And, of course, this all requires for YOU to be comfortable with your client’s resistance and fear in the first place.

When you do all this, then your clients transform, get unstuck, and make palpable progress toward their goals.

If you’re wanting more tools, tips and protocols to master client transformation, join the party at my new Facebook group – Coaching and Facilitation Mastery.

I’ll be giving you a ton of goodies there and can directly answer any coaching and facilitation questions that come up for you.

With love,


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