Do you know the most challenging part of shifting my business? The part that really had me shaking in my boots?
It wasn’t just about changing my messaging.
It was about the fact that my ideal client had already been educated by the industry on the importance of getting marketing support (think about ALL the information about there on the importance of marketing)…
…But my ideal client definitely had NOT been educated at all on the importance of being the best practitioner you can be, on the importance of devoting time & energy to leveling up the skills in your toolbox to help your clients.
The market was so saturated with information on all the newfangled marketing strategies that practitioners were possibly not placing value on deepening their craft.
I knew that it would take quite a bit of work to start educating the masses so that they would be interested enough in my offerings.
I also knew that it would be much, much, MUCH harder for practitioners to admit to themselves that they needed help transforming their clients than to admit they needed marketing support.
And I feared it would take a lot of time for my lone voice to stand out and be heard among a sea of online marketers preaching that anyone can be a superstar so long as they market correctly.
And this brought me to the next hard thing I realized I was going to have to do: speak out against some of the practices in the coaching and transformational industry.
Now, even though I was no stranger to standing out or speaking out in the industry; I had definitely done my share of that already….this felt different. I had this deep intuitive sense that people’s feathers would get really ruffled – more than ruffled, that they would get downright pissed off at me – if I were to suggest that marketing wasn’t the holy grail, the end all be all to a successful business.
And, woah, it got a little ugly…