Authentic Enrollment Conversations Self-Study

The key to consistent revenue and a thriving coaching, healing or personal transformation business begins with mastering enrollment conversations.

Welcome to a different kind of sales training…. One where your heart and soul take the lead, and you confidently succeed in enrolling clients in a way that feels good.

Too many incredible coaches, facilitators and transformational experts are stuck. Without clients, they can’t do the work that they love. And without clients, they can’t have a business that they love.

That’s why I’m opening the doors to a very special self-study version of my virtual workshop on the ins and outs of having a soulful, authentic and effective enrollment conversation and making it more affordable than it’s ever been. (This should be a no-brainer if getting more clients is a priority.)

Here’s what you’ll accomplish in this workshop:

Activate Powerful Energetics for Your Enrollment Conversation

The worst thing you can do is to enter a prospect process without the right Energetics. That’s when you hedge, drop the ball, block intimacy with the prospect, and have trouble effectively communicating your value.

In this session, you will:

  • transform the inner pieces & fears that have prevented you back from nailing your sales calls.
  • learn how to connect deeply with your prospect so that full trust and vulnerability is created.
  • shift into actually ENJOYING sales calls and feeling great about the value you bring.

My clients tell me over and over again that they’ve shifted from hating sales calls to absolutely LOVING them because they are clear on the Energetics.

The Most Authentic & Effective Sales Script Ever

Here’s what NOT to do: show up for an enrollment conversation without a plan.

In this module, you’ll learn my very own step-by-step formula and script for how to walk a prospect through an authentic enrollment process — one in which you both feel good, aligned and excited about the work at hand.

You’ll learn how to adapt the formula for your own unique style, ideal client and business, and you’ll get clear on how to confidently walk your prospects through each very important step of the process.

Some of the specifics you’ll learn in this session are:

  • How to help your prospect gain a full understanding (mentally & emotionally) of why she needs your help right away.
  • How to guide your prospect to see fully what is possible for her if she were to work with you.
  • How to articulate & communicate exactly how your services are the exact fit for your prospects’ needs.
  • How to ease-fully ask for the business without feeling “icky” or overbearing.

The process I share with you has created over $10M in sales for me and my clients over the last few years.

Successfully Guide Your Prospect Through Resistance

Even with total confidence and an amazing enrollment plan, resistance can still come up sometimes. In this session, I’ll share with you some of the exact strategies and questions I use to walk prospects through the top 3 types of resistance: Money, Time and Timing.

In this session, you will learn:

  • Non-sleazy strategies that help prospects heal their money concerns.
  • How to know when to walk someone through objections and when to lovingly end the conversation.
  • How to help prospects see BEYOND their resistance to investment, and what is REALLY holding them back from stepping forward (hint: when they see this, they almost always say YES!)
Special Bonus: How To Fill Your Events, Groups, Retreats, and Workshops

You will receive four Guidebooks and one 75-minute step-by-step audio training on the exact steps you need to take to fill your workshops, events and retreats.

$125 Value

My desire is to gift you this knowledge at a significant discount. I am doing this so that you are a full body “yes” to receiving this business transforming information.

Julia Taylor

“I have a waiting list for new clients and am in the process of hiring another massage therapist to work for me. After years of wanting a home for my work, I now am the director of a wellness space, with a community of other healing professionals housing their good work there as well.”

—Julia Taylor, Julia Taylor Massage

Tabby Biddle

“She showed me that an enrollment conversation can be transformational, in itself. This made me excited to have more of these conversations, and engage in a deeper way with my prospective clients.”

—Tabby Biddle, Women’s Leadership Coach

Makeda Pennycooke

“If you are on the fence about working with Joanna, I am here to tell you that it is WELL worth the investment. The ROI you will receive cannot be measured in only dollar amounts.”

—Makeda Pennycooke,

Is the Authentic Enrollment Conversations Self-Study Workshop right for me?

If you’re a:

  • Beginning Entrepreneur: I wish I had access to this training when I first started out in business. It will save you years of feeling stuck, confused and frustrated about enrollments.
  • Seasoned Entrepreneur: If you already have a roster of clients, you will blown away by the protocol I will teach you. It will help you confidently raise their rates, bring on clients with more ease, or move from 1-to-1 clients to 1-to-many.
  • Woman who wants to show up in a REAL way with your prospects: This training is designed especially for you if you wear your heart on your sleeve and are looking to be authentic above all else.
  • Spiritual Entrepreneur: If you are like me, then you are turned off by slimy sales tactics that ask you to “make a decision by tonight” or else you don’t get in. This training has expunged all things slimy from the enrollment process.
  • Woman who is ready to stop hiding when you speak with prospects: In this training, I will teach you how to step into your full power as the authentic leader of the enrollment conversation.
  • Soul-Centered entrepreneur talks to too many prospects that really want to work with you but don’t have enough money or time: By the end of our day, you’ll know exactly how to walk aligned prospects to the other side of that.

Kaeleya Rayne


That is how much I brought in, in clients in the last 7 weeks.


Just added it all up tonight and realized, wait a minute, how much have I actually brought into the business!

Love love and love!”

—Kaeleya Raine, Author, Coach, Mentor

Elizabeth Grace Saunders
“Professionally, I had my most successful financial year to date and my first successful product launch. Increasing revenue is not a primary driver of my business development, but it was nice to see this financial abundance as a blessing to me as a result of adding more value to the world.”

—Elizabeth Saunders, Real Life E Time Coaching & Training

Laura Thompson Brady

“I just had my first $50K launch inviting women into the visionary work I was deeply called to make happen eight months ago. I’ve surpassed the gross income I achieved last year just halfway through this year and because of the business model I now have in place I’m confident that this will be my company’s first six-figure year. ”

—Laura Thompson Brady, The Nourished Home

Joanna Lindenbaum

Wishing you health, happiness and success,
Joanna Lindenbaum








Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money or complete any project.