What’s the Sister Wound, and how does it show up in your biz?

uncoolIn grade school, there was a group of girls I called the "Clique" – they always seemed to be laughing, in the "know", have the best clothes, and generally gave off the feeling that not only were they cooler than everyone else, but that their circle was utterly impenetrable.

No outsiders allowed. And all outsiders were definitely not good enough.

Being the sensitive kid that I was, this affected me deeply. I didn’t actually know if I liked the girls in the Clique (because I didn’t really know them), but at the same time I really wanted to be part of it.

I longed to belong, to be seen, liked and appreciated by girls that were seemingly "better" than me. And not being part of it felt like a massive rejection and judgment on my "enough-ness".
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Lessons for your Biz from the Presidential Race

For as long as I’ve been an entrepreneur, I’ve noticed that there are many lessons for business owners to learn about marketing from politicians and visa versa. It’s fascinated me endlessly over the years, and believe it or not, has actually helped me grow my business in ways I would have never imagined. I’ve learned from what politicians do very well, and I’ve also learned a lot from their (many) mistakes.

After all, politicians need to promote themselves just like entrepreneurs do — and they are especially similar to service-preneurs because just like service-preneurs, politicians themselves ARE their product. They need to be branded and to do outreach and communicate their value in order to gain voters and followers.

Of course, there is a ton about politics I dislike and would never recommend for authentic, in-integrity business owners. But there is also some really great stuff.

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How I struggled when I first started my business

Joanna There was a time, not too, too long ago, when I wasn’t moving forward at ALL in my business. I remember waking up the first “official” day of my business 11 years ago, and didn’t know what to do with myself or where to start.

I had taken the risk. I had taken the leap. I had left the job with full-time benefits and health insurance to pursue my dream.

And yet I couldn’t move.

I didn’t know what to do, and I was too scared to even begin to figure it out. A ton of fears came rushing in: I wasn’t going to make any money. I wasn’t going to be successful. I was going to be inauthentic if I had to market. I was going to be a total flop.

With all of those fears running the show, I basically made myself really busy just to ease my state of fear and panic and give myself the illusion that I was moving forward. I told myself that if I was “busy”, then it meant I wasn’t lazy and I wasn’t falling behind.

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