What you can expect of me in 2017

jan202017newsletterIt’s been a powerful few months here of reflection, planning and visioning. I’m writing to share the commitment that came out of this time of diving deeply into my own business…

My own purpose.

My sacred mission.

I believe that the coaching and transformational leadership industry has lost its way. READ MORE

4 Sales Conversation “no-no”s

no-no-no-310x296Over the last few weeks, I’ve been sharing with you a lot of tools about successful enrollment conversation – because you can have the BEST marketing or referrals EVER, but if you don’t know how to have powerful sales conversations, none of that matters.

You need to master sales calls in order to make those sales.

Through the years, I’ve seen a lot of sales “mistakes” made by amazing entrepreneurs (myself included!) – mistakes that can cost you conversions, cost you potential income, and keep you from making the impact you’re meant to make.

Here are a few of the most common “no-no”s I see: READ MORE

Lessons for your Biz from the Presidential Race

For as long as I’ve been an entrepreneur, I’ve noticed that there are many lessons for business owners to learn about marketing from politicians and visa versa. It’s fascinated me endlessly over the years, and believe it or not, has actually helped me grow my business in ways I would have never imagined. I’ve learned from what politicians do very well, and I’ve also learned a lot from their (many) mistakes.

After all, politicians need to promote themselves just like entrepreneurs do — and they are especially similar to service-preneurs because just like service-preneurs, politicians themselves ARE their product. They need to be branded and to do outreach and communicate their value in order to gain voters and followers.

Of course, there is a ton about politics I dislike and would never recommend for authentic, in-integrity business owners. But there is also some really great stuff.

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How I struggled when I first started my business

Joanna There was a time, not too, too long ago, when I wasn’t moving forward at ALL in my business. I remember waking up the first “official” day of my business 11 years ago, and didn’t know what to do with myself or where to start.

I had taken the risk. I had taken the leap. I had left the job with full-time benefits and health insurance to pursue my dream.

And yet I couldn’t move.

I didn’t know what to do, and I was too scared to even begin to figure it out. A ton of fears came rushing in: I wasn’t going to make any money. I wasn’t going to be successful. I was going to be inauthentic if I had to market. I was going to be a total flop.

With all of those fears running the show, I basically made myself really busy just to ease my state of fear and panic and give myself the illusion that I was moving forward. I told myself that if I was “busy”, then it meant I wasn’t lazy and I wasn’t falling behind.

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A Sacred Gift Just for You

When I started my business 10 years ago, I didn’t know how to be a “real” and successful entrepreneur while being a woman connected deeply to my soul.

You might relate to my experience:

not really marketing in effective & authentic ways
feeling like a fraud, so you undercharge and over-give
—frustration that prospects don’t fully understand the sacredness of your work
—fear that you are never going to fit in as a “real” entrepreneur

That’s why it’s so vital to learn how to own your value and your worth and how to market yourself in a way that is organic and in full integrity.

All while staying true to who you are as a soulful woman.

This is what I want for you.
READ MORE