Lessons for your Biz from the Presidential Race

For as long as I’ve been an entrepreneur, I’ve noticed that there are many lessons for business owners to learn about marketing from politicians and visa versa. It’s fascinated me endlessly over the years, and believe it or not, has actually helped me grow my business in ways I would have never imagined. I’ve learned from what politicians do very well, and I’ve also learned a lot from their (many) mistakes.

After all, politicians need to promote themselves just like entrepreneurs do — and they are especially similar to service-preneurs because just like service-preneurs, politicians themselves ARE their product. They need to be branded and to do outreach and communicate their value in order to gain voters and followers.

Of course, there is a ton about politics I dislike and would never recommend for authentic, in-integrity business owners. But there is also some really great stuff.

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How I struggled when I first started my business

Joanna There was a time, not too, too long ago, when I wasn’t moving forward at ALL in my business. I remember waking up the first “official” day of my business 11 years ago, and didn’t know what to do with myself or where to start.

I had taken the risk. I had taken the leap. I had left the job with full-time benefits and health insurance to pursue my dream.

And yet I couldn’t move.

I didn’t know what to do, and I was too scared to even begin to figure it out. A ton of fears came rushing in: I wasn’t going to make any money. I wasn’t going to be successful. I was going to be inauthentic if I had to market. I was going to be a total flop.

With all of those fears running the show, I basically made myself really busy just to ease my state of fear and panic and give myself the illusion that I was moving forward. I told myself that if I was “busy”, then it meant I wasn’t lazy and I wasn’t falling behind.

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A Sacred Gift Just for You

When I started my business 10 years ago, I didn’t know how to be a “real” and successful entrepreneur while being a woman connected deeply to my soul.

You might relate to my experience:

not really marketing in effective & authentic ways
feeling like a fraud, so you undercharge and over-give
—frustration that prospects don’t fully understand the sacredness of your work
—fear that you are never going to fit in as a “real” entrepreneur

That’s why it’s so vital to learn how to own your value and your worth and how to market yourself in a way that is organic and in full integrity.

All while staying true to who you are as a soulful woman.

This is what I want for you.
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Are you a Victimized Vicki?

A couple of weeks ago I had a personal training session at the gym scheduled for 10am.

I was really looking forward to getting there early, doing some cardio and then my strength training.

Jon left for Whole Foods with the kids, and I got my workout clothing on. When I couldn’t find my car keys, I realized…they were in the diaper bag with Jon!!! This meant not being able to get to the gym, not working out, but still having to pay for my session.

My first impulse was to get angry and blame Jon — “How could he have taken the diaper bag without looking inside first!”

My second impulse was to go straight into the familiar cloak of victimhood: “Everything goes wrong for me…I never get the time I need for myself…”

Over the last decade, I’ve become very aware of my tendency to allow myself to go down the rabbit hole of dejection and defeat when something doesn’t go my way or when I get scared. Victimhood is the pattern of feeling like you can’t win, like a force (or that God) is against you, like no matter how hard you try or what actions you take, you’ll always get burned.

The Victim can’t see facts for facts, can’t really and truly be positive, and doesn’t know how to take responsibility for him or herself. The Victim also isn’t interested in solutions. She’s more interested in rolling around in her misery and hopelessness. When your Victim is out to play, she rejects any solutions or problem-solving ideas.

If you’ve got an active “Victim” lurking inside of you, she is probably running the show of your life a lot of the time.

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