More and more women who come to me start by saying they don’t really trust the coaching industry.
They share that the marketing they see feels really glitzy and sales-y, as if celebrity coaches are inflating what’s possible as well as what’s really happening in their own business.
They tell me they’re scared of needing to have “Hell Yeah” attitudes in order to succeed, or being inauthentic in order to attract clients. They also admit that they feel pressure to spend what feels like a bazillion dollars in order to receive “formulas” that they sense aren’t really for them.
Hearing all this saddens me greatly.
Because I know that there are some not-so-pretty things happening in this industry that I love so dearly. And I also know that those not-so-pretty things are damaging women more than supporting them.
The coaching “noise” is everywhere — over social media, in your inbox, spoken from colleagues. It’s hard to know what’s Truth and what’s not.
If you’ve been part of my community, you know that over the last few years, I’ve spoken out more and more about what I call “glamour coaching” and why it is dangerous.