You could dye your hair green. Get tattooed all over. Soup up your car so it bounces and shoots out sparks as you roll down the street.
All of these are sure-fire ways for you to get noticed. But if your goal is to gain in prosperity, abundance, and soul-centered visibility for your career or personal project, they probably aren’t the best way to get the kind of attention you crave!
If you’re a writer, a teacher, an entrepreneur, or even just looking for a positive change in your life, creating a strong plan for visibility is essential to your success. Without one, you’re likely to earn less, perform work you dislike or find unsatisfying, and fail to receive recognition or acknowledgement in the areas that matter to you.
I know that you’re passionate about what you do, and you’re good at it. But sometimes you are in the position where the clients aren’t there, or the agents aren’t there, or the press isn’t there, or the prospective employers aren’t there. And it looks like they’re not coming.
You know what happens next: you start beating yourself up, or judging yourself, or feeling victimized or in despair. You feel you just can’t do it, or you can’t get it right. It’s easy to get paralyzed and just stew in these negative thoughts!
The best way to protect yourself from this situation is to take action! And for you, the best action is to create a visibility plan that is effective, soul-centered and powerful.
If you follow the five steps outlined below, you’ll have a roadmap of how to create the visibility you need to get noticed for the incredible work you do.
5 Steps to Visibility
1. Plan in advance: Plan out at least 6 but no more than 12 months in advance so that you have time to prepare, time for contingency, and time to re-work any new ideas into the mix. Make sure your plan is not merely written on paper, but also woven into your work calendar and personal schedule.
If you don’t plan in advance, you’re going to find you’re always rushing to catch up, or two days too late for that conference application, press release submission, networking event, or community email.
2. Make it personal: When sharing your message, don’t assume or guess at what people might want from you. Instead, speak or write from what is true and authentic for you and who you are. Also, speak directly and personally to your audience.
When you reveal your real self through your marketing, and when you speak directly to your audience, your message is far more powerful than any “corporate-speak” that may seem professional, but is cold and impersonal.
3. Play to Your Strengths: There are so many awesome visibility tactics out there: newsletters, email, video, in-person workshops, social media, networking meetings, blogs, audio, referral programs, podcasts – this list goes on and on. No need to be cookie-cutter at all! Choose the methods that work best for you.
Choose those strategies that make the most sense for you and your soul-centered project. For example, if your newsletter and blog are your biggest visibility channels, but you just hate writing and it takes you hours to write a paragraph – choose a different channel! Or, if you’ve been mainly focusing on social media, but you’re the type of person that folks are immediately attracted to when they meet you in person, go to more networking events or do in-person presentations. The most effective visibility strategies are the ones that match how you show up best as well as how your ideal clients HEAR your message best.
4. Partner up: You can’t bring your big message and vision to the world alone. There is not one single person (unless they’ve already reached Oprah status) who has so many people in their sphere of influence that they can attract in visibility without creating partnerships and joint ventures.
Partnerships are one of the best visibility tools out there. When you enlist other individuals, organizations and businesses to help promote you and spread the word about your project, your ability to reach your ideal client increases exponentially.
5. Engage in Persistent and Consistent Action. P.C.A can make the difference between a successful plan and one that fizzles out.
Consistent Action = taking at least 3 actions towards your visibility strategies each working day. If you aren’t taking consistent action, then even the best-laid plan in the world isn’t going to work. Think about it in terms of a farm: you need to water and fertilize your crops regularly in order to generate a bountiful harvest.
Persistent Action = following-up. I know – for some of you, this is the “F” word of marketing. This is so important. Often times folks don’t “buy” or “connect in” on the first time you connect with them, so follow-up is 100% necessary in order to reach your visibility goals.
Homework: Now that you’ve got the 5 Soul-Centered Keys for Visibility, take the time to sit down and outline YOUR plan – in writing!