7 Things I’ve Learned (the hard way) about Enrollment Conversations

lessons-learnedWhen I first started leading sales calls 12 years ago, I basically sucked. Big time.

I had no idea what I was doing…but more importantly – I had no idea whom I was supposed to be.

I was scared sh*tless (excuse my language) that I’d come off as stupid or pushy, and I thought I was supposed to show up as a know-it-all, emotionless salesperson who spoke with slick words and shiny-sounding surface ideas.

Luckily, that tactic failed pretty immediately, and it freed me up to do the real work of mastering enrollment conversations – of going deep to truly connect with my prospect and to lead sales calls that not only yielded business, but gave both my prospects and me a sense of integrity, empowerment and a knowing that something sacred and transformational had happened on that call.

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