Mini Podcast: Why Does Mastery Matter?

If you’re in the line coaching or transformation work, you know just how critical the energy you bring to the table is in determining the outcome of your work with clients.

When it comes to what you believe about yourself, your abilities, and your clients, there are no effective hiding places.

It doesn’t even matter how brilliant, talented, or wise you actually are.

If you secretly believe otherwise, it will affect how your clients feel about working with you, and that will in turn influence the depth of the work you’ll be able to do together.

The inner work you do is critical to your practice.

And it’s not just about believing in yourself and where you’re at, it’s about believing in your clients and their ability to show up and do the work.

We all have doubts sometimes and wonder if we’re the real deal. That’s 100% ok. 

It’s what you do with those doubts that determines whether or not you’ll truly move past them to be a skillful, loving, insightful and transformational force in the lives of those you serve.

Because integrity means everything to people, like you and me, who are here to co-create powerful transformations with others.

That’s why this week’s mini- podcast (5 minutes packed with goodness!) will cover everything you need to know about making sure your energy is aligned, confident, effective, and steeped in integrity.

I’m also going to cover the three main things every transformational coach needs in order to succeed.

Don’t miss it.

Mini Podcast: The Connection Between Coaching Mastery and Sales Mastery

Coaches often make the mistake of separating their powerful coaching skills and their ability to have consistent successful enrollment conversations with prospective clients.

I’m here to tell you nothing could be more deeply connected.

They are inextricably related in ways you may not have considered.

This one shift can completely change the momentum of your business.

In this week’s podcast, we’re going to look at exactly how the depth of your coaching skills influence your ability to have enrollment conversations that end with clients deciding to work with you, and what you can do to master both.

We’ll explore how masterful listening allows you to be able to listen three layers down below what’s being said, in order to connect with what’s really going on in their lives. 

I’ll also cover why having exquisite breakthrough questioning skills will ensure you’re asking the right questions, so your prospects can see precisely how you can help them.

You can have the best marketing in the world, you can be writing killer posts, and having non-stop engagement with your audience, but if you can’t create stellar enrollment conversations that convert, you can’t build your business.

So join me for this week’s mini-podcast (5 minutes packed with goodness!) to ensure you’re bringing the presence, energetics, and soul set of a transformational leader to everything you do.

Real Talk About Integrity, Part 1 (& my recent journey with it)

If you know me or my work at all, you know that Integrity is at the heart of it.

I am allergic to a lot of the not-so-kosher practices in the coaching, healing, transformational and marketing industries that are passed of as the norm. They make my stomach turn.

One of the most important things I’ve learned over my decades of being an Integrity Seeker and Crusader is that the more Integrity you bring to your work with clients, the BETTER and more transformational and more deep the work becomes.

This is a fact.

READ MORE

Cue the hate mail… [Part 4 of 5]

So, what happens when you call out an entire industry to a higher level of mastery?

Well, there were some folks that immediately loved what I was sharing and teaching and offering. These were mostly my die-hard fans who already knew the secret sauce I was teaching, saw the results for themselves, and wanted more of it.

But everyone else….they didn’t like it so much.

I initially had a lot of opt-outs in my newsletter community (and honestly, I continue to have a steady stream of opt-outs). The new messaging was too radical and went against the grain of everything the industry was saying about success.

It’s been many, many years since opt-out notifications go directly to my inbox. I learned pretty early on that every time I’d get an opt-out notification, I’d get insulted, embarrassed, angry, guilty, self-judgmental and eventually totally negative about my business in a doomsday sort of way. (Have I mentioned I’m a dramatic person sometimes?).

So now opt-outs go to my assistant’s email, and I just take a look at my stats every month or so.

But even with all my learning about how to energetically manage opt-outs, seeing so many community members go when I changed my messaging felt hard and harsh. I had expected it, but still had to do a lot of inner work to not go down the rabbit hole of “everything is falling apart and I will become hated and destitute!”

The opt-outs weren’t the worst part, though.

The hate mail was.

Oh, did the haters come out of the woodworks! They called me a fraud, they called me a villain, they called me stupid and irresponsible, they made fun of my speaking voice (yes, I got called a Valley Girl!), they used every curse word you can think of, they told me I sucked.

Not just via email, but on social media too.

This really, really hurt.

I don’t care what anyone says about knowing you’ve hit success if you’ve got Haters, or what Taylor Swift means when she sings about “The Haters gonna hate, hate hate….”. All that may be true, but when you get hate mail, and especially hate mail about something that is so important to you….it stings. It’s like a gut punch.

Your fight or flight response goes into overdrive and your reptilian brain feels like your life is being attacked and threatened.

In short, it is not fun.

I read one of the absolute worst emails (the one about my Valley Girl voice) in my car, just as I was about to walk into a Board Meeting at Yael’s preschool. I read the email and then rushed into the meeting.

We started talking about packed lunch rules for the next year and I burst into tears, running out of the room and straight to my car to go home and be hysterical all by myself. Till today, I still wonder if the other Board Members think I am particularly sensitive about turkey sandwiches and carrot sticks.

I got home, snot already covering the entirety of my face, wondering how I had been able to drive in that state. I straight changed into my pajamas, got under the covers, and cried for another hour or so.

And then I calmed down. And I saw the truth: that the woman’s nasty email to me wasn’t about me. It was about her. And her insecurities. And her fears.

I saw that if I was going to be serious about standing up for what I believe in, if I was going to fully own what I was put on this planet to do, if I was going to lead my business with integrity….

I was going to have to grow tougher skin, I was going to have to feel the gut-punch pain when icky things came my way but let it go pretty quickly, I was going to have more faith & confidence in myself.

And I’ve had to learn that lesson over and over and over again these last 20 months.

So, what about now?

Click here to read Part 5!

 

How Birkenstocks changed me [Part 3 of 5]

It may sound kind of silly, but I had visions of myself as I was when I was 15. I was the first kid in my high school (maybe in the whole state of NJ!) to wear Birkenstock.

This was a TOTAL, ABRUPT break from the fashion of the day, and I remember walking down the hallway going to Advanced Biology class and random kids heckling me, calling me Girl Jesus (cause apparently he wore sandals too), and telling me to go back to the 60s (it was 1991).

It was almost as if my breaking pattern from the normal clothing felt threatening to these teenage kids. It put their identities at stake.

It took a lot of courage to put those Birkenstock on that morning…and a part of me didn’t want to wear them ever again after that first day. I cared too much about what people (strangers!) thought of me. I cared too much about being accepted. I cared too much about being perceived as “cool”. I didn’t want to be made fun of. I didn’t want to be hated.

But…I LOVED those sandals. I mean, I really, really loved those sandals. It may sound strange, but those sandals were more than just a pair of sandals. Those sandals were – finally – an article of clothing that fully expressed ME, that represented who I was, that I felt were made for my personality, my style, my energy.

And so I wore them again the next day.

It was not such a triumphant day, though. I got made fun of even more than the day before.

And I wore them again. And again. And again.

And you know what happened? I got more comfortable with being made fun of.

I saw that my friends, the people that loved me, still loved me. I got better and better at standing tall. And…well, wouldn’t you know it? Birkenstock eventually swept the nation and became cool!

So, my Birkenstocks were on my mind as I was shifting my messaging, gearing up to speak even more of my truth, to educate the industry in ways they hadn’t been educated before, to raise the question of getting better educated as a practitioner, and to speak out against some of the ways I felt the industry was not so in integrity.

But, just like I put on those sandals despite the fear, I shifted my programming and messaging despite the fear.

And, how did that go for me?

You’ll find out  in Part 4 of my 5-Part story. (hint: things got ugly).

Click here to read Part 4!

 

Then, it got harder… [Part 2 of 5]

Do you know the most challenging part of shifting my business? The part that really had me shaking in my boots?

It wasn’t just about changing my messaging.

It was about the fact that my ideal client had already been educated by the industry on the importance of getting marketing support (think about ALL the information about there on the importance of marketing)…

…But my ideal client definitely had NOT been educated at all on the importance of being the best practitioner you can be, on the importance of devoting time & energy to leveling up the skills in your toolbox to help your clients.

The market was so saturated with information on all the newfangled marketing strategies that practitioners were possibly not placing value on deepening their craft.

I knew that it would take quite a bit of work to start educating the masses so that they would be interested enough in my offerings.

I also knew that it would be much, much, MUCH harder for practitioners to admit to themselves that they needed help transforming their clients than to admit they needed marketing support.

And I feared it would take a lot of time for my lone voice to stand out and be heard among a sea of online marketers preaching that anyone can be a superstar so long as they market correctly.

And this brought me to the next hard thing I realized I was going to have to do: speak out against some of the practices in the coaching and transformational industry.

Now, even though I was no stranger to standing out or speaking out in the industry; I had definitely done my share of that already….this felt different. I had this deep intuitive sense that people’s feathers would get really ruffled – more than ruffled, that they would get downright pissed off at me – if I were to suggest that marketing wasn’t the holy grail, the end all be all to a successful business.

And, woah, it got a little ugly…

Click here to read Part 3!

 

Sometimes the TRUTH hurts [Part 1 of 5]

 

It occurred to me recently that I’ve been so focused on sharing the benefits of Mastery, that I’ve been a bit quiet about…. well, me.

I also know that there are many lessons to be gleaned from my journey that might be helpful as you navigate the waters of discovering your own authentic path.

This week, I’d like to share more about my own journey with you – in 5 blog posts!

Let’s begin. With some TRUTH…

My journey to the business I have today, the coaching and training practice that I have today, and the leader I now am has been paved with lots of joy and celebration, but also many heavier, harder and downright gut-wrenching moments.

The bumps in the road have sometimes felt like massive mountains with difficult, risky cliffs to climb. These cliffs have taught me so much. About who I am. And what I am actually capable of…

Particularly in these last two years, I’ve taken the road less travelled and I want to share with you some of those experiences.

These are the kinds of stories that aren’t easy to tell. But they are stories that must be told. Because they represent Truths about Entrepreneurship and Leadership that are important to hear.

It all starts with the moment, about 20 months ago.

I realized it was time for me to change my messaging. I had been moving steadily along for about 10 years as a business coach. I was serving hundreds of clients each year in my programming, and people would come to me to help them build their businesses through better marketing strategies and transformational inner work.

And WOW, did I see a lot of businesses grow. But at that moment, I realized that that the reason my clients businesses (and mine) were growing so beautifully was only maybe 30% about the marketing techniques I was teaching and 70% about the ways that I was teaching my clients how to coach & facilitate masterfully, how to yield massive results for the clients, how to create community, and how to lead with integrity.

The marketing was simply a happy support in building their business. The heavy lifting of income generation and client generation was being done by how they were showing up for themselves and for their clients and how they were leading clients towards results.

And of course instantly, I knew that this was my brilliance all along. I knew that women were coming to me to learn marketing, but once they were in, they were learning what 99% of the industry hadn’t yet articulated: how to be amazing at what you do, and how to continually evolve as a human being as you do it.

And I felt totally on fire to offer more direct opportunities for practitioners to learn this.

And…

It also felt terrifying to change my messaging.

For one thing, I already had a very solid clientele and following based on my old messaging and programming.

Would people even be interested in the new messaging and programming? Would they… would you… “get” it?!?

But my challenge went so much deeper than that. Because this wasn’t just about changing my messaging.

It was about changing something far more essential.

Click here to read Part 2!

 

My successes & heartbreaks of 2017 + my commitment to you and me in 2018

2017 was a big year in so many ways – some happy, some sad, some easeful and some incredibly hard… I leveled-up in many ways…and that leveling up had it’s growing pains…

…but I can honestly say there has been so much learning and evolution from all of it.

I wanted to share some highlights, successes, heartbreaks and learnings from my personal & professional life over the last year…and then a special commitment with details on what you can expect from me in 2018!

In 2017, I:

–Completely filled ALL of my Programming! including my brand new Coach Training, my Ritual & Facilitation Training, and the Curriculum Lab:

The learning: I share this not to ruffle my own feathers (though I am definitely proud), but to let you know that I had been TERRIFIED to shift my main business focus towards training on building your business and yourself through delivering highest quality coaching, classes, and retreats. I thought it would take a few years to really catch on and for programming to fully fill, but it happened right away. This was such a huge lesson in following my heart, my desires, and my intuition…and putting a stake in the ground for what I believe in. I encourage you to do the same!

–Had my key team member leave the team (in the middle of a launch!):

The learning: I was so sad for Sophie, my long time Online Business Manager to leave the team to pursue a dream…and especially because it was right in the middle of the Sacred Depths launch! When Sophie first gave notice of her departure, I felt like everything would fall apart. But her and I planned for the transition for over a month; I took my time and interviewed numerous candidates; and most importantly: I somehow stayed calm. The result was an incredibly smooth transition and a new Business Manager (Sarah!) who rocks and has our Operations and Team in tip top shape!

–Launched 2 MAJOR trainings in one year (even though I “hate” launching!)

The learning: Literally for years I would not give myself permission to launch anything massive. I designed all of my programming to be rolling admission so that I wouldn’t have to undergo the intensive process of a launch – I like to have things feel calm and easy! But this year I felt so called to launch two big trainings. The learning is that I can do things even if they feel super uncomfortable….so long as they feel exciting and aligned!

–Got criticized cruelly and harshly by a workshop student (I cried for a full day)

The learning: I’ll save the long story on this one for another time, but for now I’ll share that I had an online workshop student rip me to shreds in an email. It really stung. I cried for pretty much a full day. I hated on myself and judged myself harshly that entire day. And even though I didn’t know this woman personally (over 200 people had participated in that workshop), I spent the day hating on her as well. But after that day…I found a higher perspective. I was able to see so clearly that the email wasn’t about me at all. I found compassion for the pain this student must have been in to write such a horrible email. This was so important for me on so many levels: I learned how to chill out over criticism and cultivate compassion no matter what.

–Took 2 weeks off ALL technology…and survived!

The learning: I’ve always been a big advocate of unplugging, but I really put myself to the test this winter break when I had SO MUCH going on in my business but chose to unplug anyway. It was dreamy. And so important for me and my wellbeing. I learned that my business can wait.

–Led my 21st retreat for a particular group of private clients that have been working with me for 7 years

The learning: First of all, there are no other groups in the entire coaching or transformational industry that I know of that have been together for 7 years. This is honestly one of the biggest accomplishments of my life and I am so proud of what I have created, together with this group of wise woman, magical clients. If you’ve ever been to a retreat with me, you know the transformation and growth in the room is like nothing else you’ve ever experienced. The learning here was more of another reminder for me that I have the ability (as we all do) to defy industry norms when I am working on something I am passionate about.

–Had a cherished, long-term client traumatically “break up” with me

The learning: This is something I’ve been lucky enough to have avoided in my nearly 20-year career…but it happened this year. It wasn’t easy. It was actually incredibly painful and draining. If you’ve been part of my community for a while, you know I’m a truth teller and always try to be as authentic with you as I can for your own learning and growth. So even though this is hard to share, I’m sharing it with you. Because I want you to know that it can happen. And if it does happen, it doesn’t mean you’ve done anything wrong or that you’re a bad practitioner. It simply means that sometimes sh*t happens. My learning was to be incredibly gentle with myself.

–Donated more money than I ever have before to causes that are important to me

The learning: Being able to give, and to give a LOT, feels AWESOME.

Between everything that is happening in the world, and all the lessons I’ve learned in 2017, it feels more important to me than ever before to use my voice and my work as a platform for healing, evolution, and deep change.

It feels more important than ever before to speak my truth.

It feels more important than ever before to stand strong for all I believe in.

For me. For you. For the world.

So here are my commitments to myself and to you for 2018:

1) I will be taking an even stronger stand for coaching and facilitation mastery because the industry needs practitioners like you who know how to create deep and real transformation with your clients.

2) I will continue to take a big stand for integrity in the coaching & transformational industries because there are too many industry practices right now that are out of integrity and not of service. My commitment includes continuing to only serve and support those I know I can help, doing everything I can to keep my marketing promises, only delivering the highest quality services, not inflating my rates beyond what is aligned, doing everything I can to make my business welcoming and nourishing to ALL people who want my support.

3) I will amplify under-represented voices and voices of color because it is a top priority for me to play my role in helping to raise up ALL human beings and to bring visibility to powerful voices that don’t always get heard.

4) I will offer you even more trainings, workshops and opportunities to master your coaching, ritual, facilitation and leadership skills…so be on the lookout because there is a LOT of awesomeness happening this year!

5) I will use my business to honor and take care of the earth by donating proceeds in ways that count, by being even more conscious of the resources I am using, and by continuing to share the message of honoring and holding the earth sacred.

6) I will continue to show up with my full heart to support you in all the ways I can (& find more ways for us to connect!)…a GREAT way to start is to join my Facebook Group if you haven’t already done so. It’s called Coaching and Facilitation Mastery: Tools And Skills For Better Client Results. I share a ton of resources over there and love to interact with everyone.

It’s going to be a powerful year, and I am just so excited that we are on this journey together.

I’d love to hear from you on your commitments in 2018 and what you are excited about it.

The Power of Ritual and Coming Together in Community

As you read this, I’m in my old Brooklyn neighborhood of Prospect Heights. I’m here for the weekend to support one of my best friends in the world who was recently diagnosed with cancer, and to celebrate with her that her surgery went really well! I’m also here to celebrate a 40th birthday & engagement with another dear friend from our circle.

Me and one of my best friends…many years ago!

I’ve known these two women for a long time now, and they are two of the members of a women’s circle that I’ve been circling with for nearly 10 years. Through those years, we’ve been supporting each other through thick and thin, laughing together, crying together, and meeting nearly every month to be together in ritual space – to revitalize, to reconnect to source, and to be in community.

Over the years, I’ve had the pleasure and privilege of being part of many women’s circles and communities, and of starting a few on my own. I can tell you that there are few things as powerful as both ritual and women coming together in community.

I highly recommend it! It will enhance your personal as well as your professional life by leaps and bounds.

Wherever YOU were this weekend, I do hope it was with loved ones or that you were doing something that makes you smile!

With love,
Joanna