Lessons for your Biz from the Presidential Race

For as long as I’ve been an entrepreneur, I’ve noticed that there are many lessons for business owners to learn about marketing from politicians and visa versa. It’s fascinated me endlessly over the years, and believe it or not, has actually helped me grow my business in ways I would have never imagined. I’ve learned from what politicians do very well, and I’ve also learned a lot from their (many) mistakes.

After all, politicians need to promote themselves just like entrepreneurs do — and they are especially similar to service-preneurs because just like service-preneurs, politicians themselves ARE their product. They need to be branded and to do outreach and communicate their value in order to gain voters and followers.

Of course, there is a ton about politics I dislike and would never recommend for authentic, in-integrity business owners. But there is also some really great stuff.

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