The Curriculum Lab

Welcome to the foundation of your Thought Leadership…

The ability to stand out and create incredible, life-changing results for your clients lies in the power of your curriculum.

Curriculum can make or break your retreat, workshop, circle or online class.

You don’t want good enough curriculum. You want a masterful curriculum.

The difference between good enough and masterful?

A good curriculum is nice enough, but it doesn’t fully penetrate the minds, hearts, bodies and souls of your clients, and it doesn’t yield results that they will remember forever.

With good enough curriculum, even if your participants feel excited during class time, like they quote unquote “got” what they needed, they actually won’t fully follow through with your content in order to create true long lasting results.

With good enough curriculum, your content sounds & feels like everyone else’s. You could be mistaken for any one of the thousands of coaches or healers in the industry.

But a masterful curriculum literally has the power to move your audience results that leave them amazed and so grateful.

Masterful curriculum is absolutely necessary to be effective on every level of learning and processing: mind, body, heart and soul.

It helps you stand out from the sea of teachers that are selling courses out there.

And it highlights YOU as being on the cutting edge, and your work as unique and noteworthy.

So that you are seen as experienced, as wise, as knowledgeable and as someone who has the ability to create transformational experiences for those she serves.

I believe that you are here because you are ready to leap into your next evolution as thought leader and level up your curriculum so that your audiences never forget it… for you, and more importantly, for those you serve…

If you are reading this, I know that you’re already a brilliant teacher. (I’m so glad you found your way here!).

Joanna facilitatingAnd you’re here to make a decision about how to evolve as a leader and as a business owner.

You could keep doing things the way that you’re doing them…

Working with individual clients, having a nice coaching practice…

But dreaming of the day when the content you share is uniquely yours (i.e. – it doesn’t even have a chance of being confused with the work of your mentors), and it goes really deep to create amazing outcomes for your participants.

You are done with feeling like the courses you teach don’t go nearly as deep or are as effective as you know they could be.

You are done with wishing your group participants could experience the magic your private clients receive.

You are done with always having to enroll new clients because old clients don’t continue with you.

Or maybe you’re done with simply dreaming that one day you’ll teach a course, but for now you can’t get the content together to teach something kick-ass.

You are ready for your soul-connected work to impact people you don’t even know, nor have ever met, and to create an actual transformational business that doesn’t require your 1:1 presence to truly change the lives of the souls you serve.
The thing that allows you to create all this?
Curriculum that gets results.

Not just any curriculum that you haphazardly put together or hope will be effective.

I’m talking about using your curriculum to express the culmination of your all of your experience, wisdom, teaching and creative expression that has brought you to this moment.

Curriculum with true substance.

I’m talking about knowing how to craft your content so it doesn’t fall flat or leave people confused or stuck…

…about not staying surface level, but going really deep with your participants…

…about understanding how to develop an outline that takes your clients on a sacred journey to real and lasting transformation…

…about developing exercises that truly CHANGE your participants on a cellular level.

I’m talking about your Thought Leadership.

I’m talking about creating a body of work that is unique and distinctly yours.

Yes. You.

This is your invitation to create distinctive and cutting-edge content that deeply transforms & influences your participants on all levels.

This is your invitation to create classes and courses that keep participants engaged and excited.

This is your invitation to have your content stand out and be known as exceptional.

And when you have your body of work captured in this way, there are infinite ways to re-purpose it to reach those you are here to serve… Your curriculum can:

  • Become a virtual program, and teach your work, on your behalf, to students all over the world
  • Be the outline of your book
  • Provide the framework for in-person retreats, workshops or events
  • Give you all of the content to use in your blog, social media, videos, podcasts and other syndication platforms for years to come

But more importantly…

When you’ve created a stellar curriculum that you love… You literally become a different person.

You gain confidence.

You can stand powerfully in the knowing that your work rocks. It has gravitas. And it’s changing people’s lives on a deep level.

This is the mark of a true transformational teacher.

Woman leader

Marketing becomes easier.
Sales become easier.
And delivering outstanding results for your clients happens over & over & over again.

Referrals to you become routine and clients re-sign over and over again.

Having excellent curriculum is the core foundational element of claiming your space as a thought leader, and of building your reputation as a teacher who provides the highest quality service.

And the Curriculum Lab is going to support you to do just that.

This is not your run-of-the-mill “Create Your Course” course.

I don’t think that more of the same is what is required, especially when it comes to transformational content and curriculum. If your work was clay, we’d be starting with a block. If your work was a painting, we’d be starting with a blank canvas.

This is about creating your work as if it were ART. This is an exercise in creativity to give a unique voice and experience to your work, so that it leaves a mark on every soul it touches.

That’s how we roll around here. We go deep. Or we don’t go.

Over the course of our 4 weeks together, you will learn how to create the most transformational exercises possible and craft a full curriculum based on your unique leadership.

Here’s what you’ll receive:

Module One: Mine Your Thought Leadership to Create Unique & Highly Effective Content

When your curriculum lacks intention and flow, your students can’t connect to the work. They end up feeling overwhelmed and dissatisfied. They may have a ‘nice’ experience. But we want to create a transformative experience.

We’ll unpack the core elements of your thought leadership and create the framework that allows your work to stand out, and your students to experience learning through arcs, pacing, crescendos and culmination. This will create the core teachings and content flow of your curriculum.

You will:

  • Learn all 5 Content Elements you MUST include to make your Curriculum potent and effective (without these, your classes generally fall flat)
  • Understand how to take your complex content and simplify it in a way that retains its depth but doesn’t confuse
  • Uncover your unique Thought Leadership so that your work stands out (& so that you don’t fall into the trap of teaching content that is “in the ballpark” but not totally aligned)
  • Learn how to create teaching topics that go beyond sounding nice on paper but truly change your clients’ lives.
Module Two: Create Content that Goes Deeper for Massive Transformations

Clients are done with content that doesn’t go deep. They’re sick of the “Step-by-Step” methods to ANYTHING. They’ve figured out that “Step-by-Step” doesn’t really yield results if it’s not paired with real inner work.

Yet most teachers – without intending to – keep their content on the surface level. You think you’re doing deep inner work when really you’re just getting started. We will cover how to create masterful curriculum that gives power back to your participants, leaving them to discover their own insights, breakthroughs and self-awareness.

You will learn:

  • How to craft your curriculum exercises that are simple, yet massively transformative
  • How to use penetrating questioning techniques in your curriculum to deepen the experience for your participants
  • How to replicate the power of your 1:1 work into your coursework
Module Three: Craft Curriculum Anchors so that Clients Don’t Check Out

Some of the worst things that can happen when you’re teaching is for your participants to get bored, check out, get confused, or get pissed off at what you’re teaching.

It’s important that your content engages and captivates your students from beginning to end, and that they see & truly believe it’s relevant to their lives and will make a difference. It’s also important to know how to support your students in their inevitable resistance to change.

We’ll build in the core components of your thought leadership that keep your students connected to the work to completion.

You will:

  • Craft a powerful opening assessment to illuminate the gap that your content will bridge
  • Create exercises to re-activate and captivate your audiences from the get-go, so that they are excited and engaged with the work they’re about to do with you
  • Develop exercises to nip in the bud any resistance to your content and teaching so that your students are fully open and ready to receive (if you are truly teaching your Thought Leadership, it is cutting edge, and there will be resistance to work through)
Module Four: Learn the Art of Curriculum Alchemy for More Client Breakthroughs

Most of the content out there reaches people on one plane… the conscious intellectual plane, where it is easily discarded by the more powerful forces at play… the heart, the body, the subconscious, and the emotions.

When your curriculum is set up to reach ONLY one level of processing and learning, it doesn’t do the job of transforming your clients on ALL levels of processing and learning. It lacks lasting power. It fleetingly speaks to the mind without fully creating new patterns in the entire participant….and new patterns are what create the results your clients desperately long for.

One-dimensional curriculum is good. Multi-dimensional curriculum is masterful and memorable. And in our last week together you’ll put the finishing touches on your curriculum to make it stand out and create client results in Technicolor.

You will:

  • Infuse your curriculum with exercises and practices to reach students with different learning styles
  • Balance the types of curriculum exercises you use to connect to their emotional range as they go through your work
  • Weave the entire experience of your curriculum into a cohesive whole that packs breakthrough after breakthrough after breakthrough for your participants

COURSE DATES:

Curriculum Lab: 5/4, 5/11, 5/18 and 5/23
from 2:30 – 3:45pm EST
ALL CALLS WILL BE RECORDED AND POSTED.

Elizabeth Purvis

Joanna’s understanding of ritual is vast, deep and rich. I learned things at this training that were completely new to me – and I’ve got 20+ years of ritual experience myself!

–Elizabeth Purvis,
7 Figure Goddess

Wendy Swanson

I had the opportunity to implement her amazing training at my own 4-day retreat. I felt more confident, less drained and the retreat seamlessly flowed together.

–Wendy Swanson,
BE Yoga

Brenna Smith

I have become a more empowered public speaker, which has resulted in an increase in my private client practice.

–Brenna Smith,
Meditation and Mindfulness


retreat groupI’ve been coaching, facilitating workshops and retreats, and teaching others to do so for the better part of 20 years. I’ve gathered women into circle in the woods, and I’ve stood at the front of the conference room for corporate retreats. I am a masterful facilitator and a creator of rituals that allow for deep transformation. And much of the success that I’ve enjoyed myself and witnessed in those who I am blessed to serve is because here…


Content matters. Curriculum matters. And our clients’ results… Matter the most.

I can say (because it’s true) that my events and programs always deliver. And I can also say that my clients buy from me over and over and over again. And refer everyone they know. Because my programs are the best of the best. Because my content is unique and not copy-catting anyone else’s. Because the transformation I provide is life-altering for those who choose the journey.

If I can do this, so can you.

And so, my dear, this is my invitation for you.

Our work here together is about a commitment to greatness, confidence and effectiveness. Our work is about you making a massive impact on your audiences as you claim your rightful role as a Thought Leader.


At the end of our month together, you will have a Curriculum that over-delivers and meets your clients’ needs like never before.

Curriculum that will serve for years to come. That can reach people regardless of where they are in the world. And that will provide a framework for everything that you do from this point forward.

But even more than a curriculum, you will know and understand exactly how to easefully and effectively create new curriculums over and over and over again.

No more inventing of the wheel.
No more worrying that your content isn’t powerful enough.
No more waiting till the last minute to create your curriculum because it feels so daunting.
No more being mistaken as a beginner or as your own coach’s copycat.
No more knowing in your heart that you’re not delivering the best results possible.
It’s time to do the work so that you have unwavering confidence in your courses. And so do your clients.

Here’s what The Curriculum Lab will look like:

Four LIVE & Interactive 75-minute Training Modules
A four-week Facebook Group where you can not only connect with community, but share your curriculum with me for critiques
Bonus Course: Facilitate Like a MASTER Online! [SOLD OUT]

Once you create your amazing Curriculum, you’ll be ready to level up your online facilitation skills so that you fully bring alive all the content you’re sharing. I don’t want to leave you hanging with this one, so I’ve added a 3-session course on how to facilitate online circles and workshops.

Online facilitation skills are different than in-person skills, and in some ways trickier. You’re not face to face in the room together, so you really need to know how to go deep and engage powerfully so that you don’t lose your clients’ interest.

We’ll be meeting for 2 virtual New Moon Circles and 1 virtual Full Moon circle, and you’ll have the opportunity to not only experience these very sacred ceremonies, but then we’ll spend time unpacking all the ways I led and facilitated them so that you are fully armed with online facilitating skills that go beyond the actual content you teach.

*Your Journey Begins the Week of May 2nd*

Yes, I am ready to truly develop curriculum that will have me stand out as a thought leader and create amazing results for my clients!

Enroll with one paymentEnroll with 2 payments

[SOLD OUT] ADDITIONAL BONUS: First 12 Registrants Only
(Value: Priceless)

You’ll send in your completed curriculum to be personally reviewed by Joanna. You’ll then participate in a small group call where Joanna will use the submitted curriculum to provide feedback and allow you too further integrate her process, refinement and thinking.

[SOLD OUT] You’ll also enjoy this special bonus:
Facilitate Like a MASTER Online!
Value: $497

Once you create your amazing Curriculum, you’ll be ready to level up your online facilitation skills so that you fully bring alive all the content you’re sharing. I don’t want to leave you hanging with this one, so I’ve added a 3-session course on how to facilitate online circles and workshops.

Online facilitation skills are different than in-person skills, and in some ways trickier. You’re not face to face in the room together, so you really need to know how to go deep and engage powerfully so that you don’t lose your clients’ interest.

We’ll be meeting for 2 virtual New Moon Circles and 1 virtual Full Moon circle, and you’ll have the opportunity to not only experience these very sacred ceremonies, but then we’ll spend time unpacking all the ways I led and facilitated them so that you are fully armed with online facilitating skills that go beyond the actual content you teach.

Regena Garrepy

This year I went from running one full 9 month group program to leading two and bringing in another coach. Part of this is because so many of my clients wanted to continue working with me because of what they receive.

–Regena Garrepy,
Red Hot Visionistas

Frances Darnell

Joanna is an incredibly intuitive and powerful facilitator. She has an amazing way of welcoming everyone in a group into the circle and holding a safe space.

–Frances Darnell,
Dynamic Woman Pilates


Enroll with one paymentEnroll with 2 payments

About Joanna Lindenbaum

Joanna LindenbaumI’m Joanna Lindenbaum and I’ve facilitated hundreds of Rituals and Transformational Experiences for individuals and groups for over 15 years. I’ve discovered that there are certain skills and elements the Facilitator must master to successfully create REAL shifts, healing and openings for participants.

In fact, I’ve learned the hard way that without these tools, things can go very, very wrong. Your workshops and rituals can fall flat, or someone in the group will dominate and upset everyone else, or you will complete it feeling exhausted and spent.

That’s why I’ve created the Curriculum Lab and the Master Facilitator Training. Both programs help you create amazing experiences and deep transformations for your attendees, leaving them raving about the power of your work.

REFUND POLICY: Payments and deposits are non-refundable. You are responsible for the full fee for the entire course of the program, regardless of whether you actually attend or complete the program, and regardless of whether you have chosen a one-lump-sum or multiple payment plan. No refunds will be issued or monthly payments forgiven.

Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money or complete any project.