Joanna’s Story

I believe with every fiber in my being that women have the power to transform the world.

I also believe that as women, we deserve to enjoy our lives, to feel peace and confidence, and to value ourselves deeply.

Because of this, I mentor women who are ready to grow their sacred selves while growing their sacred business. I’ve come to learn that you can’t really do one without the other.

Why I do the work I do…My story…

Joanna Lindenbaum in chair

There was a time, not too long ago where I wasn’t moving forward at ALL in my business. I remember waking up the first “official” day of my business 11 years ago, and didn’t know what to do with myself or where to start.

I had taken the risk. I had taken the leap. I had left the job with full-time benefits and health insurance to pursue my dream.

And yet I couldn’t move.

I didn’t know what to do, and I was too scared to even begin to figure it out. A ton of fears came rushing in: I wasn’t going to make any money. I wasn’t going to be successful. I was going to be inauthentic if I had to market. I was going to be a total flop.

With all of those fears running the show, I basically made myself really busy just to ease my state of fear and panic and give myself the illusion that I was moving forward. I told myself that if I was “busy” then it meant I wasn’t lazy and I wasn’t falling behind.

I didn’t have a plan and didn’t know what I was doing. So, I just tackled everything.

There was so much to do, and I felt I needed to do it all at once.

Well, you can imagine what happened: I was working 70+ hour weeks. I was working constantly – day and night, weekends and holidays, it didn’t matter. I needed so badly to make it work, to prove to myself that I was ok and good enough, that I just plowed through and plowed through. I made myself as busy and occupied as possible.

And yet for all of my hard work, I wasn’t getting very far. In fact, I was mostly wasting my time and energy, and it was leaving me exhausted and frustrated, without any time left over for self-care or self-connection or friendships or my romantic life or anything else that was important to me. I felt like a complete failure most of the time. I wasn’t making much money. I wasn’t serving as many people as I knew I was meant to. I was ashamed and in deep judgment of myself. And I certainly wasn’t living my dream.

This frantic pace without results and living in fear went on for a few months until I hit rock bottom. What I finally learned in those trying moments is that I wasn’t moving forward because I was sabotaging myself. I was self-sabotaging because of two very powerful internal fears – the first was that I wasn’t really cut out to be an entrepreneur, and the second was that if I really put myself out there, if I TRULY made myself visible, that I’d come off as too salesy, too desperate, and too pushy…and just like everyone else trying to make a buck.

Well, everything changed after that important realization of my fears.

Becoming aware of my fears allowed me to clearly see all the ways I was holding myself back, and it also allowed me to start choosing new actions and new beliefs.

I developed very clear methods for myself around how to get really focused in on what I wanted to accomplish, and how to strategize and create an effective marketing & operations game plan for myself that felt personalized and in integrity for me. I also got clear on how to fit everything into my busy schedule, and how to finally face and move through my fears of failure and inadequacy so that I could truly love myself and have confidence in myself and my work.

This all took some time and effort. In moments, it was really challenging. But I stuck with it all – all of the inner work and all of the persistent outer strategy. My business then began growing and bringing in abundance. I started filling all of my offerings. I crossed the 6-figure mark and then doubled that, and then doubled that again. And I was finally able to make time and energy for the things that I love to do.

The learnings were immense, and the biggest one of all is that I could indeed create what I wanted to create, that I had it in me to be a successful business owner who valued herself and her work.
I am sharing all of this with you because I know that if I can create all this, so can YOU.

You may need some ideas and brainstorming and guidance along the way, you may need someone to have confidence in you as you build it in yourself, you may need someone to help co-create your plan and hold you accountable. And all that is OK (I need those things too at times). You can do it.

I now teach and coach women how to build your business based on your own brilliances and your own values, all while feeling balance and joy in your personal lives. You deserve to be as BIG and JOYFUL (& of course ABUNDANT!) as possible, and the world needs your gifts and talents and all you were meant to bring forth…but in order to do that it so vitally important to make time for yourself, listen to your intuition, and then make smart and savvy business decisions from your heart.

So, now, the question is: “What have both you and the world missed out on because you haven’t yet truly committed to knowing and living the greatness of who you are?”

My experience and interests…


Joanna, seated outdoorsFor the last 20 years I have extensively studied and practiced journaling, meditation, movement therapies, women’s spirituality and rituals from around the world, art, public speaking, workshop development, leadership training, public dialogue systems, organization systems and time management systems. I have also extensively studied marketing and outreach theory, systems, and avenues. I received my B.A. in Art History from Rutgers College and my M.A. from Hunter College. I am also a Certified Graduate of Coach U’s Core Essentials Program.

I have presented over 300 thought provoking workshops internationally, including seminars at Omega Institute, Renfrew Center, Womb & Belly Conference, and Womongathering. In 2004, I was flown to Botswana, Africa to teach local women. The class inspired these women to start businesses and support groups that exist to this day. I am the creator of the Your Sacred Business mentoring program, and 12 other business & life changing courses.

Writing is a passion of mine. I have published articles on subjects ranging from contemporary art to multiculturalism to goal setting to emotional eating. These articles have been published in books, international magazines, and organizational newsletters. I also have had the privilege of participating as a delegate in the United Nations Commission on the Status of Women, and it re-inspired my commitment to healing the world, one woman at a time.

Joanna and her familyMy business serves women in all evolutionary phases of business – from launchers to 7-figure business owners. Both myself and my team of dedicated coaches approach each client with deep connection & intimacy and we are known as one of the highest-touch coaching businesses in the industry.

I live in North Carolina with my husband Jon, and my daughters Penina & Yael.

I love nature. And chocolate.

And my current score of the Sacred Leadership Assessment is Priestess.