If you’re an entrepreneur, chances are you’ve either heard a little bit or a lot about how to identify your Niche or Target Audience.
A lot of the tips that are being given on how to identify your Niche generally focus on some of the following questions – What is this person’s age? Gender? Career? Interests? What problems does this person have? Where does this person suffer? What is it they really want and how can you help them achieve it?
I teach these components of Niche as well. They’re important and you definitely don’t want to overlook them.
But getting clear on your Niche or Target Audience is only part of the equation when it comes to attracting clients that you’re really meant to serve.
If you want your business to feel easeful and satisfying, then you want to go further than identifying your Niche – you want to identify your Ideal Client.
Let me explain –
Let’s say you’re a Pilates Instructor, and you’ve identified your Niche as post-partum women who are looking to feel better in & about their bodies, fit into their pre-pregnancy clothes, and feel more energized throughout their day.
This is a great start to being able to attract and magnetize clients to your business. But there are other factors you need to consider if you want to be happy as you serve your clients and build your business…
Let’s say you start working with this post-partum woman who wants to wear her pre-pregnancy jeans. You progress 3 sessions into your work together, and she starts showing up late, or cancels last minute, or makes excuses for not doing the homework you assigned her, or complains that she’s not getting any results. Or maybe her credit card gets declined every month.
She fits your description of your Niche…but she’s definitely NOT an Ideal Client!
Your Ideal Client needs to fit into your Niche, but you also want her to have certain qualities and characteristics that make her a total fit for having an easeful and pleasurable business. Or else-you may have tons of clients and you may even be making a good living…but you’re not happy. Less-than-ideal clients drain your time and energy and can make you feel like you’re not good at what you do.
For myself, I’ve come to learn that in addition to fitting into my Niche, for someone to be an ideal client, they need to possess a number of characteristics. Here are some of them:
- You’re fully, 110% committed to your goals and to your work with me
- You take responsibility for your actions and choices, and don’t play the victim or the blame game
- You know how to follow through on your commitments to yourself and take action in between sessions
- You value my time and your own time – you show for sessions prepared and on time
- You value my support, guidance, feedback and leadership
- You value the inner transformational work we do together, alongside the concrete actions I help create for you & your business
- You are looking for sustainable growth, instead of quick "fix-me" tactics
I know that for myself, without these components – every single one of them present – no matter how well the client fits my "niche" and no matter how much money they pay me, I will end up feeling drained or undervalued. Once I got clear on this and then really set up structures for it in my marketing, things began to shift radically for me.
So now it’s your turn – Identify your Ideal Client:
Step 1) What is your Niche?
Step 2) What are the Vital Personal Characteristics this client needs to possess to be the perfect client for you?
I recommend taking time to get really clear on this for yourself and then take a no-nonsense stand to draw in only Ideal Clients to your business.