In this moment, I can’t actually think of any client I’ve ever worked with that hasn’t at some point wondered or (most likely) agonized over what to charge. And I confess, I certainly have grappled with this many times in the past as well.
The question about where to set your rates brings up a whole slew of internal questions and judgments:
How valuable is my work?
What will people think when they hear my rates?
What are other people in my industry charging?
Will anyone buy from me at all?
Am I undercharging?
Am I overcharging?