Do you ever wonder what it would be like to have every I dotted and every T crossed?
Wonder what it would be like NOT to feel like things are not getting done… or that important details are slipping through the cracks… or that crucial elements of your business are eluding you?
If you can identify with this, you are probably feeling a lot of stress, and it’s because you don’t have systems in place to ensure all those I’s get dotted and every T gets crossed.
When you don’t have systems in place, you will most likely experience some distressing disorganization.
- For me in my business, with each level of expansion that I’ve experienced, what has come along with that is a whole new level of creating new systems – as well as tweaking the ones I already have in place.
- Every single time I’ve up-leveled, what has allowed for the expansion to happen has been to create more systems. The more systematized you can get, the more easily things will happen.
What’s this “system” you’re talking about?
A system is a process or task that you do on a regular or semi-regular basis that can be made into a set routine so that you have all of the instructions and steps laid out.
You don’t need to reinvent the wheel each time you do something.
You can create and activate systems in your business that will allow you to:
- focus more clearly
- create more time
- create ease
- reduce stress & anxiety
There is something that I can tell you with certainty: the more you grow, the more your soul-centered project expands, the more systems are necessary in order for your soul-centered project to run smoothly, successfully and continue to be expansive.
Whether you are just starting out or you have been in business and working on your soul-centered project for years, it’s really hard for it to be successful if you don’t have good, solid systems in place.
Marketing and Visibility
The first system I want to share when it comes to your marketing and visibility is how and when you are using your marketing avenues.
When you first start out, I recommend that you choose about three marketing avenues to focus on. You don’t want to overwhelm yourself because it’s a lot to keep up with. What makes marketing successful is persistent and consistent action. Choose just a few marketing avenues. Do them persistently and consistently instead of choosing 10 and doing them randomly and haphazardly.
The way to create a system so that you can do the three marketing avenues that you choose consistently and persistently is as follows. Determine which are the marketing strategies you do on a:
- daily basis
- weekly basis
- monthly basis
- quarterly or yearly basis
Let’s say that one of your current marketing strategies is to reach out to people individually about a new product or program that you have. Maybe you’re reaching out to joint venture partners. Perhaps that’s a daily marketing strategy. You know that each day you will reach out to one new person. Maybe you know that each day you will spend one hour reaching out to individuals. That’s a system.
For example, if you have a newsletter, chances are that it will not be one of your daily marketing strategies. It would take a lot of upkeep to send out a daily newsletter. On the other hand, you don’t want to send a newsletter out only once or twice a year. That is not persistent and consistent enough for people to keep up with and follow you.
If you are employing a newsletter as a marketing strategy, you may want to think about that as a weekly or bi-weekly activity. Put that on your calendar so that you know: every Friday my newsletter will be sent to my followers and community.
Let’s say that one of your marketing strategies is to network. Perhaps that is a monthly activity. You want to begin to systematize that. You want to look for one networking event that you can attend once a month over the next six months. You want to put that on your calendar as a consistent and persistent marketing strategy.
Let’s say that your blog is one of your marketing strategies. You decide that you want to publish a new blog post every other week. You want to pick the day of the week that you publish the blog post. You want to put that on your calendar for the next six months to a year so that it’s set. You know that you’re working on that blog post during that time every two weeks.
The more that you can systematize your marketing strategies, the more you can be sure that they will get done on a consistent and persistent basis. I want to say something about this daily, weekly, monthly or quarterly system. You might want to think about plugging in one strategy for each. I know that it would take you to four marketing strategies rather than three. You can play around with that.
It’s nice to know, “This is the thing that I’m doing every day.” When I say “daily” I mean the days that you work, not every single day of the week. This is the strategy that I do every day.
This is the strategy that I do once a week. This is the strategy that I do once a month. This is the strategy that I do either four times or once a year. Maybe that strategy is a preview teleclass. Four times a year you will do a preview teleclass for your community. You might do one big event for your community.
I want to take a look at a couple of other marketing and visibility strategies.
Sample System Strategy
A really great vehicle for marketing your soul-centered business or project is a newsletter or blog. You can even apply this strategy if you have mailings that you send out. You want to institute a system for your marketing campaigns. For this example, let’s use a newsletter:
System Level One
The first level is how often you will send out the newsletter and what day of the week or month. Schedule that in your calendar, and let everyone responsible for any piece of the newsletter know what the new timing will be. That way everyone knows what they need to do, and when they need to do it.
Once you’ve established that part of the system, then you want to create a routine or system for the content in the newsletter instead of reinventing the wheel.
System Level Two
This level is about content. You get to the day that you write your newsletter and think, “What should I write about this time? I’m not sure. What should I include?”
You want to have a system in there. You want to think, “What are the components that I want to include in each and every newsletter? How can I systematize that?” My advice is to create an editorial calendar that you map out several months in advance based on your marketing and promotions calendar, so you always know the themes and promotions you need to showcase in your newsletter.
Make a list of the top three to five systems that you would like to put into place in your soul-centered project. Where are you at when you look at the particular concerns or ways that you are expanding? Where are you struggling? Where are you going to get the most bang for your buck? What are the systems that would need to be put into place soon?
Once you write them out, I want you to star, circle or underline the one that you would like to put into place right away. Which is the system that if you could get it into place you know it would make a big difference for you? Begin by taking the one that you’ve starred, circled or underlined.
I want you to write out what that system would look like. Write out steps one, two, three and four of that system. After that, put that system in place for this coming week. If it’s something that would take more than a week, that’s fine. It could be over the next two weeks. Begin to put that system into place. Work through them system by system, as you need to activate them.