Take Me To Program Details!


If you’ve ever wondered if you’re actually creating lasting, transformative results in the lives of your clients…

If you are nervous about client resistance, fear, self-sabotage, defensiveness and even sometimes blame…

If you worry about delivering on your promise 100% of the time with 100% of the clients you serve…

I want you to know two things:

  1. I deeply respect your intentions and your integrity – that you very much want to deliver exceptional results for the people who trust you to serve them.

  3. You are not alone. There simply aren’t many coach training programs that are willing to go into the depths of what it takes to master client behavior and co-create permanent, positive change in others.
If we want to go beneath the surface of what is truly driving a client’s behaviors, actions and results, we need to have the willingness, confidence and skills to do so.

You see, exceptional coaching isn’t just about helping someone feel good in the moment. It’s the art of allowing your client to see her actions, thoughts and behaviors in the clearest light possible…and then expertly supporting her in creating change.

This can’t be done through what I’ve come to call “coaching lite.”

Humans are quite adept at telling others (and themselves) what they want to hear, and creating circumstances to avoid their own truth and evolution.

Without the ability to see the unseen, hear the unheard, illuminate what lies in the darkness, and be motivated to change pattern…

Our clients present with resistance, stuckness, confusion and reversion to the status quo.
And we as coaches become frustrated, doubting our ability, and feeling not so great.

The good news is we can do better.

Through real Coaching Mastery… we can create reliable and transformational results as a coach, healer, facilitator or transformational expert.
When you earn the reputation of being a Masterful Coach… business gets easier. Word of mouth about you spreads like wildfire. You feel more confident & authentic in raising your rates or to becoming more visible and bold in your marketing.

Retreat groupYou transcend the online marketing “craze” and become the leader of a tribe or mission. When you share an opportunity to be with you at a retreat or workshop, your people come. Without question.

But best of all, you have the confidence that comes from knowing that you are the best of the best… and that when you tell another person you are going to support them to create the change they desire in their life…

You do so with 100% conviction in your ability to do so.

Sacred Depths Coach Training: Your Journey to Confidently Co-Creating Deep Client Transformations
What is a Sacred Depths Coach?

A Sacred Depths Coach delivers the highest level of learning and healing, experiences that change her clients forever.

A Sacred Depths Coach is one who powerfully, lovingly and effectively transforms people’s lives on the deepest level.

She goes deep,deep,deep… and knows how to uncover the pieces underneath the pieces that create transformation.

She goes beyond helping clients achieve results and in addition helps them reclaim their truest selves.

A Sacred Depths Coach knows how to hold the most sacred space possible for clients to become more self-aware and heal.

She knows how to gracefully handle tense situations– situations where folks may feel angry or self-defeated or judgmental.

A Sacred Depths Coach doesn’t flinch when clients encounter obstacles, but knows exactly how to navigate them through it.

A Sacred Depths Coach knows how to give fully and generously WITHOUT exhausting herself or draining her energy.

A Sacred Depths Coach guides in ways that don’t overwhelm others, teaches in ways that the learning & growth actually stick permanently instead of falling away as soon as her client leaves the session.

She knows how to not be afraid when big emotions come up.

She holds deep wisdom about human nature and life, and masterfully teaches it through her coaching.

And a Sacred Depths Coach is a person who is REAL and AUTHENTIC, someone who herself shifts, heals and transforms as she steps more and more into who she is as a leader…

A Sacred Depths Coach is a guide, a teacher, a coach, a speaker whose clients and audiences remember her, whose clients and audiences have immense gratitude and love for, whose clients and audiences credit as one of the main reasons they are as successful as they are, credit for helping provide the greatest learnings and transformations, and whose clients and audiences talk about and refer to others.

That is what I want to help you step into. And I know exactly how to do it.

The Sacred Depths Coach Training is a 10-month immersion into the depths of decoding the human psyche, understanding the dynamics of archetypes, shadow, fear and resistance, and breaking through to the next expansion of your leadership and mastery as a guide and midwife of human transformation.

This program is worlds different than any other coach training program out there. For starters, we don’t spend half our time on teaching you how to market (though you do receive that content as a bonus). We spend the FULL program going IN DEPTH on exactly what you need to become a masterful coach that creates kickass client results.

There are lots of lukewarm coaches out there.

Or coaches who are doing much more consulting and advice-giving than real transformational work.

How do you want to show up in your work?

Level One is a perfect choice if you prefer to learn and do your work from the comfort of your own home.

Level Two is for you if you desire more in-person connection and deeper mentorship and guidance with me as you navigate this journey.


Take Me to the Full Course Syllabus


Elizabeth Purvis

Joanna’s understanding of ritual is vast, deep and rich. I learned things at this training that were completely new to me – and I’ve got 20+ years of ritual experience myself!

And yet…what most impressed me was Joanna’s ability to create and hold space for transformation in group environments.  I completely shifted an important issue that had been holding me back for years, in a way that no other coach had even seen.  What’s really wild is that Joanna didn’t have to see it either – she created the container, provided the focus and the ritual did the work!

That is the power of ritual… when done right.  ;)

When done right, there is nothing like ritual to facilitate change and deep healing.  Yet mastery is required for big shifts to occur.  That is exactly what Joanna delivers – first in herself, and then for you, if you so choose.

If you want to become a masterful ritual facilitator and truly set yourself apart, Joanna is your mentor and this is your program.

—Elizabeth Purvis, 7-Figure Goddess

Caitlin FitzGordon

Joanna is not only a master coach for her clients, she’s also a master teacher and she shares her methods clearly, with loving direction and support.

Since I began working with Joanna, my coaching skills have increased dramatically. Before I worked with her, I was a good listener, I was empathetic, I asked good questions. On the surface, I was doing a good job! What I’ve learned from Joanna is how to go deeper, how to get to the layers underneath — the things we don’t always want to look at but are necessary for growth. And this has led to bigger transformations in my clients, higher satisfaction, and increased growth and contentment. Joanna is not only a master coach for her clients, she’s also a master teacher and she shares her methods clearly, with loving direction and support. And my work with her has made me a much better coach.

–Caitlin FitzGordon, Core Birthing

I would not have been able to create such a powerful experience for my clients without Joanna’s support.

Prior to enrolling in the Curriculum Lab, I had a desire to host a retreat weekend, but I wasn’t clear on how to create the structure or the content. After taking the Curriculum Lab, and following Joanna’s thorough process, I now have the confidence to move forward with my retreat because my curriculum is complete. I would not have been able to create such a powerful experience for my clients without Joanna’s support and the Curriculum Lab. Thanks, Joanna!

–Christine Dyan Thomson, Christine Dyan International


The Three Foundations of Coaching Mastery

Masterful Coaching Skills
Mastery of Human Behavior
Personal Mastery


I hesitate to even call this a Coach Training Program, because honestly it is so much more. It is a training that will lift you to become the cream-of-the-crop when it comes to mentoring, guiding, healing, shifting and transforming your clients.

However, for the sake of simplicity…most coach training programs focus on one thing only: teaching you how to become better at your coaching skills.

This training goes worlds deeper to support you in becoming Coaching Mastery.

To truly become a master, I support you in the following 3 pillars:

Masterful Coaching Skills: In this program, you thoroughly learn the skills, techniques and tools that the most effective coaches & teachers use to co-create radical and incredible change with their clients. Skills like Listening, Questioning, Accountability and many more that you will have at your disposal for every coaching session or workshop you lead.

Mastery of Human Behavior: The truth is that Masterful Coaching Skills are vital, but are actually not sufficient if you are truly committed to massive clients results, healing and transformation. In order to bring your coaching skills alive, you must understand your clients deeply and intimately…to know the right questions to ask, to listen between the lines…this is why Mastery of Human Behavior is not only essential, it’s a game changer for anyone who is a coach. This is the only coaching program that will take you deep into human tendencies, human responses, and human belief systems.

Personal Mastery: To be an exceptional coach that your clients trust and truly learn from, you must do your own inner work. Period. You must work through your own fears, look at your own belief systems, challenge your own habits and patterns. The work we do together in this training program will change YOU forever. You will come to know yourself in ways you never thought possible.

If all this feels like a “YES” in your heart, the invitation…

Sacred Depths Coach Training: Master the Art of Deep Transformation


Here’s everything that you’re going to master in our work together:

The Curriculum:


Create Coaching Containers that Build Strong Client Relationships

We start with the foundation of any masterful coaching – creating the coaching container by truly understanding the archetype of the Coach. Until you do inner work around what it means to be a coach, teacher and mentor, you can never truly be as effective as you’re meant to with clients. If you are not aligned with the Coach as Archetype, your client work will eventually become messy and your client containers will become leaky.

You will learn:

  • The Energetics of Coaching (& why this is KEY to your success!)
  • How to really step into the energy of this transformational leader.
  • How to shift your own belief systems, your own fears, and how YOU show up as the coach, mentor, teacher or healer in order to make all of the difference for your clients and their results.
  • How to create a safe and sacred container for your sessions so that your clients are ready to be open and do deep work.
  • The true definition of Sacred Space – why it’s important, how it easefully encourages your clients to be more vulnerable and open, and how to create it.
  • How to have Ease in Your Client Relationships and Dynamics so that they don’t project their difficulties with their family members or other relations on to you.
  • To create & nurture open, loving, vulnerable, trustworthy, connected relationships with your clients. This is the basis of all successful transformation and results.
  • How to create a container that lasts over the period of your client’s work with you so that when she comes to a session after a week or even month’s break, you don’t have to waste time re-building your container.
Masterful Listening that Activates Trust and Real Change

Listening is a skill that is absolutely necessary in order to be a stellar coach. Most coaches know how to listen WELL…but they don’t know how to listen masterfully. They don’t know how to hear 3 layers beneath the surface. When you become a masterful listener, you stop wasting time, you move clients towards results way more quickly, and most importantly: your clients feel seen and heard by you…which creates much more trust, vulnerability and motivation.

You will learn:

  • How to hear the true meaning beneath the words your clients share (this is tricky, yet VITAL to creating transformation)
  • To accurately read verbal and non-verbal cues to avoid confusion and frustration
  • How to detect what’s NOT being said – because what is missing is usually just as important, if not more important, than what is being shared
  • About your own Listening Filters & Assumptions, when to use them powerfully and when they become a distraction and how to leave them behind
  • Why clients often lie to themselves and how to know when this is happening
  • How to help clients feel heard and understood
  • BONUS PRACTICUM!: This module includes a practicum where you’ll have the opportunity to put all of your new listening techniques to use, to practice, and to receive feedback on your progress.
Reflecting the Truth for Deep Healing

One of the hardest, most courageous…and POWERFUL things a coach can do is create awareness for clients around the Truths that clients are perhaps not willing to see. A masterful coach HEARS the Truth that’s under the surface and then knows exactly how to present & reflect the Truth in ways that are loving, supportive, and results-oriented…in ways that don’t shame their clients or shut them down, but instead create massive breakthroughs and healing.

You will learn:

  • The exact techniques you need to Illuminate the unseen
  • The quickest way to detect your client’s blind spots
  • How blind spots operate, and why it’s important to bring them into the light
  • The 3 ways human beings respond to becoming aware of their blind spots, and how to navigate each one
  • Why most coaches shy away from Reflecting the Truth and how to strengthen yourself to move beyond those fears
  • Lots of examples of language you can use to Reflect the Truth in ways that create self-love, compassion and real change
  • The Art of Acknowledging & Celebrating so that your clients joyfully receive and accept their brilliance and progress
  • The Power of Personal Anecdote and exactly how to share your own stories and life experiences as transformative and transcendental learning tools for your clients
  • BONUS PRACTICUM!: This module includes a practicum where you’ll have the opportunity to put all of your new Truth Reflecting techniques to use, to practice, and to receive feedback on your progress.
Co-Creating Magnificent Visions that Stick & Flourish

Having a vision is the heart and soul of coaching. Without it, there is nothing to coach on. It sounds simple to sit down and create goals and visions for yourself and with clients, but the truth is that most of the visions that get created in coaching sessions aren’t aligned, and aren’t fully in integrity with the client’s deepest desires…and therefore clients become stuck.

I will help you become a master at supporting your clients to create aligned visions…and successfully execute them.

You will learn:

  • The step by step methodology for helping clients create aligned, magnificent visions that truly match their desires
  • How to support clients to create goals and visions that are expansive yet “reach-able”
  • How to know if your client has so much fear about truly articulating her vision that she is holding herself back from really seeing that vision
  • What to do if your client gets stuck and stymied in her goals and vision creation
  • How to dummy-proof goals so that they remain vibrant, exciting and motivating
  • What to say if you sense your client is creating misaligned goals and visions and how to steer her back on her aligned path
  • What it actually means to “co-create” with your clients and how to do it in a way that empowers every person you work with
The Energetics of New Things: How to ACTUALLY get clients started on their goals

As a coach, you MUST understand the principles of New Things. Human nature responds to new ideas, visions, goals, and projects in one of 4 main ways. If you, as the coach, don’t have a good grasp on these responses, goals will get foiled before they even get off the ground. If you do, you will be able to lead your client to be willing and excited to initiate their projects every time.

You will learn:

  • The 4 main human responses to embarking on new projects and how to help your clients navigate each one
  • The most common fears and limiting beliefs that come up when people try to initiate new projects and how to work with them
  • The ways that human behavior mirrors natural cycles and how to use the cycles to harness flow, ease and productivity
  • What to do if someone isn’t ready to execute their goals yet (because this happens a lot)
  • The Maiden-Mother-Queen-Crone Theory for kickstarting projects
Become a Strategizing Master so that Your Clients Execute Like Crazy

No matter what your expertise – business, relationships, health, acupuncture, real estate…strategizing is an art that combines your knowledge & experience with being able to help a client find her pace, her rhythm, her strengths, and her gaps. If you don’t know how to apply effective strategizing techniques to your expertise, client results will never get off the ground, because their plan and blueprint won’t be personalized for them.

You will learn:

  • The 4 vital components that any effective strategy must have
  • How to combine expertise with an understanding of human behavior and action-taking to create a strategy that is actually do-able for your client
  • How Natural Productivity Rhythms work and how to create a strategy to maximize those rhythms
  • How to identify your client’s rhythms to create a strategy that doesn’t set her up for failure
  • How to activate your client’s innate wisdom so that she sources her own solutions to strategy problems
  • The difference between a strategy and a master blueprint and how to use both for client success and results
  • The Flexibility Contingency Factor in a strategy and how to implement it
The Art of Deep Dive Questioning for Rapid Client Breakthroughs

Transformations can’t happen without deep understanding and revelation. Some of the best revelations come from powerful questions. Knowing how to craft masterful and effective questions is an art. Each and every word counts. Your specific word choices count. The content direction you choose as the coach counts. Your tone of voice counts. One question can make or break a breakthrough waiting to happen. Good questioning creates progress. Masterful questioning changes your clients’ lives.

You will learn:

  • Basic AND Advanced Coaching Skills to easily integrate with your private clients and groups
  • The mechanics of questions that create breakthroughs
  • The energy of the 5 different question “types” and how to know which one to use in any situation
  • The importance of timing, tonality and energy when it comes to masterful questioning and how to always rock these vital principles
  • The 3 questions you can ALWAYS ask to produce learning and awareness if you’re not sure which direction to take your client in
  • How to formulate questions that go beyond revelations and even breakthroughs…and into cracking your clients’ hearts wide open
  • BONUS PRACTICUM!: This module includes a practicum where you’ll have the opportunity to put all of your new Questioning techniques & skills to use, to practice, and to receive feedback on your progress.
How to Co-create Accountability, Commitment and Resilience for ROCKSTAR client RESULTS (the DELUXE Edition!)

Lots of the BIG work that any coach, mentor, healer or teacher does is teach & support clients to be able to execute their goals. What’s necessary to executing goals is Accountability, Commitment and Resilience. Without thorough mastery in this area, you will find clients consistently getting stuck, falling off track, getting distracted, becoming frustrated…and sometimes even leaving the coaching relationship prematurely. In this module, we go deep and very detailed into all of the issues, aspects and related tools and techniques that are needed to create resilient clients who create the results they desire.

You will learn:

  • Befriend Your Fear Coaching Process: I’ll teach you the exact steps to take your client through so that their fear can stop being the enemy that gets them stuck in their tracks, and instead becomes their friend
  • The 5 Resistance Archetypes – what they are, how they operate, how they will show up in your clients to sabotage their goals and their relationship with you…and how to ease-fully and expertly assist your clients in moving past them
  • ReWire Negative Thought Patterns Coaching Process – Negative Thought Patterns are one of the most debilitating obstacles to growth and happiness. It is patterned and learned behavior that literally becomes grooved & wired into the brain. In this series of trainings, you will learn the science behind Thought Patterns, the ins and outs of human behavior around this patterning, and the step-by-step method to use to re-wire negative thought patterns with your clients.
  • The Cycle of Sabotage & The Myth of Perfection so that your clients don’t take themselves out of the game by these insidious obstacles, and instead, learn how to navigate their inner sabotage mechanism with awareness and perspective.
  • How to Create a Coaching Structure for Accountability so that you, as the coach, don’t spend countless extra hours following up with clients or feeling over-responsible for them.
  • Embracing the Mystery, Radical Acceptance and Letting Go: sometimes the most important role a coach can have is to support your clients in Letting Go instead of Creating. Because Release and Destruction are vital parts of the Creation process, this is one of the trickiest jobs of a coach and must be done expertly and masterfully in order to have impact.
Moving in Rhythm with Time for Personal Peace and Motivation

If you don’t know how to help clients move in rhythm with time, you will be met with frustration, exhaustion and stress (from your clients and yourself). No matter what kind of coaching, teaching or healing you do – Helping your clients manage time and creating an aligned relationship with time is a big key to their happiness, their sense of peace and calm, and their ability to create change in their lives.

You will learn:

  • The 4 basic relationships with time that clients have and how to help your clients leverage their relationship type
  • The 10 main limiting beliefs around time and how to detect it quickly for your clients
  • The importance of having an ideal schedule and how to help clients create one, pain-free
  • The Joy of Blueprinting for yourself and your clients
Logistics that Set the Stage for Deep Work: Onboarding, Contracts, Templates and Assessments

Nuts and bolts structures are needed for a good coaching relationship, and you don’t want to overlook these logistics that could make the difference in client trust, client retention, appropriate expectations, and much more.

You will learn:

  • My full set of templates for onboarding clients in an easeful, efficient and powerful way
  • The different types of questions to ask in welcome questionnaires to promote self-awareness and learning even before your sessions begin…and to help you quickly get up to speed on what your client needs, who she is, and what her patterning is
  • My full set of scheduling & rescheduling templates so that you never have to worry about having clients feel taken care of
  • Best practices for a first client session – this sequence is a MUST have for getting off to a powerful and amazing start
Teaching True Nurturing to Re-Pattern Client Self-Sabotage

Many of your clients will not have ever experienced the gift of True Nurturing. The best coaches out there understand this and know that part of their job is to provide this necessary experience and teach this necessary skill for any human being who truly wants to thrive.

You will learn:

  • The definition of True Nurturing (hint; it’s NOT simply taking care of yourself) and how it relates to achieving goals and visions
  • The 5 Sabotage Behaviors that get activated when individuals don’t know how to nurture themselves or their projects
  • The energy and power behind the Archetype of the Ideal Mother and how & when to embody this energy for your clients
  • The mechanics of tough love and how to stay out of the pushing and shaming zone (more coaches mess up here than you might think)
  • How to help your clients take excellent care of themselves, their bodies, their psyches and their souls
The Off-the-Charts Power of Solo Work Coaching Strategies (Journaling & Ritual as Transformational Tools)

Much transformation happens for coaching clients during their sessions with you. But don’t overlook the incredible progress, healing and shifting that can happen in between your sessions…if you know how to assign homework assignments and Solo Work activities that strengthen and seal the work you’ve done together.

In these classes, I will share with you strategies I use that are homeruns every single time. These strategies are rarely ever taught in any type of coach training program, but they make all the difference.

Create the Deepest Levels of Healing, by working with the Shadow (Level 2 Only)

Learning how to masterfully work with your own Shadows, as well as those of your clients, is one of the biggest factors to have you completely stand out in your industry as the go-to person that transforms others. When you master these skills, you never again have to worry about clients’ blocks, fears or limiting beliefs showing up to sabotage the room or their own success. I will lead you to heal your Shadows FIRST, because you aren’t truly able to do this level of deep work with others until you do it for yourself.

You will learn:

  • How to recognize and work with your OWN Shadows (some of the deepest personal development work you will ever do)
  • How to show up 110% as clean and clear for your clients, audiences and workshop participants
  • Immediately bring deep understanding & big shifts to your clients about their own blocks and patterns
  • Step fully into your Light Shadows for greater presence, brilliance and power
  • Take personal responsibility and be in full integrity as you lead clients to do the deepest work that they will ever do
  • How to hold and work with ALL emotions in the room, particularly the deeper, darker ones like anger, grief, jealousy and judgment
  • How to heal larger, collective unconscious issues that make their way into your clients’ personal stories
Lead Clients to feel Whole, Integrated and in Love with Themselves (Level 2 Only)

Every single human being is comprised of dozens of Archetypes. These Archetypal energies create love, hate, compassion, joy, anger, grief, judgement, fear, sense of lack, sense of abundance, and beyond. When you are able to understand the Archetypal energies that your clients are consciously or unconsciously bringing forward or rejecting, and when you know how to channel, harness and draw out those energies, Integration, Self-Love, Forgiveness and Confidence are created for your participants instantly.

You will learn:

  • The ins and outs of channeling Archetypal energy for 1:1 clients as well as groups
  • How to help clients integrate seemingly at-odds personality traits within themselves
  • Ways to help clients own their brilliance and their unacknowledged superpowers
  • How to manage the energy of the coaching session, no matter what comes up
  • How to skillfully bring mythology and storytelling into your work for deeper client learning
The Coaching Clinic: Real Time Support & Feedback from me on your Client Case Studies (Level 2 Only)

The absolute BEST way to become a masterful coach and a master of deep transformation is to have a mentor who is helping you track your clients and give you consistent feedback on your coaching sessions. In Level 2 of the program, you receive this intimate and powerful support from me.

We work together every month and take a look at your client case studies – what worked, what didn’t work, what needs to be done differently. I give you step by step instruction on how to lead your trickiest specific client situations. If you want a fast-track to becoming a standout coach or healer, THIS is the way to do it.

I learned so much watching her coach women throughout the 4 days with precision, compassion and ease. I found myself constantly writing down questions she asked effortlessly in some pretty serious situations.

As someone who has conducted well over 600 workshops myself, I came to learn from and observe the unique blend of workshop leadership that is one of Joanna’s gifts. Joanna is one of the very few people who manages to attain a Leadership Presence (organized, structured, on point, on time) while being Present in the Moment (able to read the group, not rushing through things to get to the next exercise and missing what is happening, reading the group’s confusion, overwhelm and/or fear and dealing with it on the spot). Most facilitators do one or the other competently. It is rare to have the opportunity to be part of an experience that showcases both so well simultaneously.

—Linda DeCarlo, Self-Empowerment Coaching for Extraordinary Life and Business Success

Program Details Level One
Limited to 30 Women
  • Twenty-Four LIVE 90-minute Interactive Training Calls over 10 months
    Calls are on Tuesdays at 1 PM EST

    These training calls include:
    • More content and wisdom than you could otherwise ever take in and master in 10 months time
    • Lots of time for Q/A and direct coaching with Joanna so that you get all of your questions answered
    • Role playing opportunities and LOTS of Language modeling from Joanna so that you not only get to learn by practicing, but you have a treasure trove of exact words to use for specific situations
  • Coaching Partner for Skills Practice and Mastery: You will have the opportunity each and every week to practice each of the new skills, tricks and tools I teach you in order to move beyond intellectual understanding into owning your new skills in your body, mind and spirit. Being able to practice these skills with a like-minded buddy coach is VITAL to mastery.
  • Worksheets to seal in Personal Mastery and Human Behavior Mastery: One of the incredible benefits of this program is that not only do you learn how to become a masterful and deep coach…you also go through your own inner journey of healing and self-development. Each week’s worksheets will help you to go deeper into your own journey, and understanding your own behaviors, reactions, responses, habits and patterns.
  • Highly Interactive Private Community & Facebook Group: As a participant in this program, you truly get full support from me. I am not the type of coach, teacher or mentor to leave anyone hanging in between sessions. I will be consistently available through our Facebook group – hanging out there, checking in with you, etc. And…not only do you get my support…you get a truly amazing & like-minded community of whip-smart and soulful leaders who are as passionate & committed as you are to human transformation. My groups & community are known for bonding immediately and being incredibly supportive.
  • The exact administrative & coaching templates that I use in my own business: Everything from my contracts to my welcome packets to my scheduling templates to my client prep forms and homework forms and beyond. Without these templates, things can go wrong very quickly. These templates alone are worth the price of the program and will save you a ton of time in administrative screw-ups.
    Template Checklist (you will receive all of these!!!):
    • Prospect Scheduling Templates
    • New Client Contracts
    • New and Continuing Client Welcome Emails
    • Client Scheduling & Re-Scheduling Templates
    • Pre-Session Progress Forms
    • Mid-Program Evaluation Forms
    • End-of-Program Templates
    • Re-sign Templates
  • The Certification: I understand that for some practitioners having a certification is really important. It creates credibility. It cultivates confidence. For that reason, I am making a certification available to you if you complete the program in full including all worksheets, show documentation of at least 18 coaching partner hours and 18 regular coaching hours, and submit a 25-minute sample of your coaching for review.
    • A FULL 12-module Business Bootcamp Homestudy Program to cover everything you need to run and market your coaching and service based business
    • Three 90-minute Coaching Practicums where you get to practice your new skills and receive direct feedback from Joanna (this is PRICELESS)
    • Authentic Enrollment Conversations Workshop (4 Hours Online!) where I’ll show you how to enroll your ideal clients to your retreats, workshop and private work in an authentic and feminine way.
Program Details Level Two
Limited to 20 Women
  • Includes Everything in Level One
  • The Retreat: Coaching the Shadow and Activating the Archetypes, April 25-27, 2018 in Charlotte, NC. This is where we go VERY deep in an intimate setting and journey through a life changing experience where you will come face to face with your own shadows and Archetypes as well as learn how to coach your clients to meet theirs. You will be a different person and a different practitioner after this retreat.
  • 8 LIVE 60-minute Intimate Coaching Clinic Supervision Calls. This is where you will receive personal mentorship from me to level up each and every one of your client cases immediately. Bring Your Current or Past Client Case Studies and I will give you exact steps & direction on how to move them from their stuck places.
  • Optional Business Building & Marketing Retreat, April 29 – May 1 in Charlotte, NC (right after our Shadow & Archetype Retreat): As a special bonus in Level 2, you are invited to an intimate 3-day business building retreat with me where we will go deep into creating a marketing plan and messaging blueprint to take your business to the next level.

Every exposure I have to Joanna’s work, courses, and teaching moves my own work forward in a most authentic and valuable way. I highly recommend her!

-Laurie Morse, 5 Element Creative Healing

Joanna… gave me amazing tools to now have these parts be some of the greatest, most supportive pieces of my offerings.

Being a participant in Joanna Lindenbaum’s Curriculum Lab was a game changer for me. I have been leading deep soul-inquiry workshops, retreats, and working one-on-one with clients for almost 20 years, with a focus on women leading themselves into the manifestation of their most vibrant, inspired lives as awakened leaders on earth. My offerings include yoga, meditation, mindfulness, writing, transformational breath work and rich conversation. Before the Curriculum Lab, I would often feel like I could not get to all that I had planned. I felt as if, at times, my ‘finishes’ could be stronger. I felt like I lacked just enough structure to let the Divine flow naturally into the space, and I felt at a loss often about what the next step for my clients were that would serve them in the very deepest and highest way. Joanna helped me to name all of these things and gave me amazing tools to now have these parts be some of the greatest, most supportive pieces of my offerings.

Joanna is bold and honest and incredibly loving and nurturing along the way. She wants the very best for each and every one of her clients, and she is committed to her work serving the healing of the planet in a way that I have found to be rare. Her fierceness as a caring facilitator who knows she knows her purpose is palpable, and I greatly admire and appreciate that. I highly recommend the Curriculum Lab if you are looking to deepen, transform and rise 100% fully in your work, and raise the bar in sharing your gifts with the world.

-Brooks Haislip, Wake Up. Slow Down. Connect.

Joanna shows up with EVERYTHING– body, mind, spirit, heart and soul….AND kick-ass wisdom, experience, honesty, truth and real tools that work!

I decided to sign up for Joanna’s Ritual and Facilitation Training Retreat because it was time to be with a powerful, change making, and inspired group of wise, warm and wonderful woman again, and I knew Joanna was the fabulous leader to take us on that important journey. I knew I would learn a lot of practical skills as well and helpful insight about myself AND group process as well. THAT is an incredible combination.

As a result of participating in that training, I feel much more grounded, in the flow, and as though my already strong creative intuitive abilities were just totally taken to the “next level” of evolution.  I am able to see clearer visions about not only what’s possible, but I also TRUST that I am creating that path to get there. Before, it felt “foggy” — like being on a trail with no map—and now, I have the trail and a better map :)

Joanna shows up with EVERYTHING– body, mind, spirit, heart and soul….AND kick-ass wisdom, experience, honesty, truth and real tools that work! The circle of women was nothing short of TRUE AWESOME. I trusted the container Joanna created, and also honestly felt I could be real with every single one of the people Joanna welcomed into the group. The content and training was full of material that I can use over and over and over again FOREVER, while also growing from and with the space to incorporate MY style– which is a MUST in my book!

Jessica Shepard



Bonus #1: 12-module Business Bootcamp Homestudy Program

As you move through the Sacred Depths Coach Training and become a more and more masterful coach, you may want some business & marketing support, as well. I’ve got you covered!

In this homestudy program, complete with twelve 60-minute training recordings and work sheets to go along with the program, you will:

  • Learn and implement the marketing foundations to easily bring on your next clients
  • Uncover your unique marketing style and what will have your ideal clients “hear” you more clearly and be more excited to buy from you
  • Claim your unique brilliance and authentic way of bringing healing and transformation to the world
  • Overcome the fear of having the “sales conversation” and learn the basics of how to have it
  • Identify your tribe, where to find them, and how to attract them into your programming
  • Get prepared so that you totally rock your next Presentation, Pitch or Preview Teleclass with folks running to work with you
  • Understand how to expand your community so that you consistently have more ideal clients to share your message with
  • Create a solid foundation for your offerings and programs so that you confidently speak about them with others
  • and so much more!

The Value of this bonus is $2000


Bonus #2: The Coaching Practicums!

Throughout the program, you’ll have opportunity to role play on calls, as well as practice your skills with your Coaching Buddy. And… I wanted to give you the opportunity to practice your skills in front of ME and receive feedback!

Practicing and receiving feedback are VITAL to being able to gain more mastery as a coach and to being able to go deeper and deeper with your clients.

We will have 3 bonus group classes that are completely dedicated to creating a safe space for you to practice and sharpen your new skills.

I’ll be giving you direct feedback on your ability to Listen Between the Lines, to powerfully Reflect the Truth in difficult situations, to astutely Ask Penetrating Questions that create Breakthroughs, and much more!

The Value of this Bonus is $795

Coach Training


Bonus #3: Authentic Enrollment Conversations Workshop (4 Hours Online!)

I’ll show you how to enroll your ideal clients to your retreats, workshop and private work in an authentic and feminine way. When I started as an entrepreneur, I hated having conversations with prospects. The process of enrolling new clients felt slimy and really difficult to me. Maybe the same is true for you. This bonus will transform that for you.

There is absolutely no way I would have been able to create the business I have today without mastering the art of Authentic Enrollment Conversations.

Here’s just part of what you’ll get:

  • You’ll learn the energetics of the enrollment conversation. You’ll learn how to connect deeply with your prospect instead of feeling afraid or trying to be someone you’re not.
  • You’ll learn how to successfully guide your prospect through the 3 types of resistance that keep them stuck and that prevent them from getting the results they want in their lives.
  • You’ll also get a full set of done-for-you templates for scheduling prospect calls, reminders, followups and more.

Just by using this bonus to enroll one extra client that you would have lost could pay for the entire training.

The Value of this bonus is $995


Bonus #4 (Level 2 Only): Optional Business Building & Marketing Retreat, April 29 – May 1 in Charlotte, NC (right after our Shadow & Archetype Retreat):

As a special bonus in Level 2, you are invited to an intimate 3-day business building retreat with me where we will go deep into creating a marketing plan and messaging blueprint to take your business to the next level. This retreat is a life and business changing experience where you will be receiving 1:1 support and feedback from me on all aspects of your business, and where you will experience deep personal transformation that makes you more able to show up confidently, authentically and powerfully in your marketing and with your clients.

The value of this bonus is $3,000.

These bonuses are worth far more than your investment in this program. This is our gift to you – so that you take this learning and divest it powerfully and effectively into the world through your sacred work.

Here are some of things we will create together:

workshop group

  • Stand out as a transformational coach who is known for creating incredible results for participants and clients
  • You’ll discover exactly how to develop questions that create transformation and deep learning
  • You’ll understand exactly how to lead clients powerfully now instead of losing clients and confidence because of mistakes and misfires
  • Instead of spending years trying to figure this out for yourself, I’m going to hand over my decades of knowledge, wisdom and experience in human behavior and coaching skills so you can create real and long-lasting change with your clients
  • You’ll know exactly how to create an open, loving and trusting client relationship
  • You’ll know exactly how to make sure your clients don’t get stuck in Fear or their Resistance Archetypes, and what to do to quickly bring them to center if they do
  • You’ll feel confident and clear as a coach, knowing how to make the best decisions in the moment & how to support clients who are struggling
  • Get lovingly thanked by your clients over and over again for the incredible work that they have done with you
  • Get paid for being the coach and transformational leader that you are
  • Receive tons of referrals to your private & group work + receive repeat business over and over again
  • Eliminate exhaustion and anxiety from client relationships that aren’t successful or effective
  • You’ll know exactly what to do if your client has a meltdown – and how to turn it around for growth and learning
  • Become a standout coach with staying power amidst all the other coaches scrambling with hyped-up marketing and unfullfilled promises
  • You’ll understand how to have a MUCH deeper impact on your clients
  • You’ll be able to create deep learning and transformation in short periods of time
  • You’ll learn how to create accountability so your clients don’t lose steam or interest
  • You’ll fully understand and step into the mind-set, the heart-set, and the soul-set of a transformational leader
  • You’ll discover how to bring a sense of depth, sacredness and connection to ANY type of curriculum or material
  • On a personal level, you’ll learn how to powerfully attune to the seasons, honor yourself as a woman more deeply than ever before, and connect with your most authentic self (all of which are 100% necessary to masterfully coach).

Here is what this is not…

This is not “Coaching Lite”. In fact, if this program speaks to you, it is likely that you may have some ambivalence about even calling yourself a coach.

This is not shelf-help. Please only consider enrolling in this program if you are fully committed. I will support you through your inevitable resistance, but you must be willing to meet us in it. These women will become your soul-tribe. This is not a journey you take without creating the kinds of relationships that require you to show up. Fully.

This is not another marketing course. But this program will transform your business. Why? Because when you create the results that come of your commitment to your growth…Clients will come to you. It’s inevitable.

Welcome Seeker.

Welcome to The Sacred Depths Coach Training Program.



We begin on November 14, 2017!


Got questions about the training?

Want to talk to us to see if it’s a good fit? Great! We want to connect! Click here to schedule your complimentary call!


Joanna’s clear guidance…allowed me to take my clients through a powerful and life-changing healing process in an online format, something I had never thought possible!

Joanna Lindenbaum is one of the most authentic and inspirational teachers I have ever worked with. Attending the Curriculum Lab helped me adapt a 5-day retreat into an online course. Joanna´s clear guidance on how to be fully inclusive with participants with differing levels of experience, and her artful advice on how to pre-empt fear and resistance, allowed me to take my clients through a powerful and life-changing healing process in an online format, something I had never thought possible! I would recommend this course to anyone who is serious about creating deep transformational experiences for their students and clients.

—Diana Beaulieu, Sacred Woman Coaching

Kaeleya Rayne

Joanna has a way about her teachings for facilitating your powerful work in the world…through this my business has already increased 3 fold.

Joanna has a way about her teachings for facilitating your powerful work in the world…they envelop your heart, mind, and soul…and not only do you feel the Wisdom she emanates, you also feel your own Wisdom rising up to meet her on the path, as if her Light brightens your own path and destiny to serve your Divine Right clients. She is a Gift from The Goddess and I treasure her as a teacher and a mentor as I navigate my own Sacred work.

—Kaeleya Rayne, Soul Conscious Business

Think about how great you’ll feel when you’re marketing your work and you already know you can co-create fantastic results!

  • When you step into your highest potential as a Sacred Depths Coach, you move more into doing the REAL sacred work you’re here to do.
  • People will be buzzing in-person and on social media about how life-changing your work is.
  • You begin to leverage your time and energy so you can serve more people without overworking yourself.




I’m a seasoned & accomplished facilitator. Is this training for me?

A: In short, YES! In fact, this entire program was designed with seasoned coaches in mind. As a seasoned coach and as a transformational leader, I’m sure you know the importance of constantly holding yourself to a higher standard. I’ve been coaching for nearly two decades, and I am both an expert at it as well as in the perpetual mastery experience.

Some of the tools I teach in this program will reinforce what you already know, thus making you more masterful at them. And most of the tools I teach will be completely new to you, and will help you become even more effective at creating results.


How do I decide between the FULL program, or just Level 1?

A: I have designed the full program to be a 10-month full-service experience that gives you EVERYTHING you need to know, and gives you the time and space to truly process, integrate and master all of your new skills. If you are committed to becoming the BEST of the BEST at what you do, I highly recommend the entire enchilada of the program.

If you are committed to leaving no stones unturned in your journey to becoming a master of human behavior and transformation. It is for you if you desire deep, intimate in-person connection with me and like-minded community, if you are willing to travel, and if you know that having a mentor who supports your coaching in real-time, as issues with your clients come up is what will help you quantum leap to the next level.


I’m having trouble filling my workshops/retreats and programs (or maybe simply getting 1-1 clients). Should I wait till they are filling to do this training?

A: The honest answer to this is that it depends. Here’s what I can share: I have had quite a number of women who were having trouble filling their practices participate. And as a result of participating, their programs filled. How come? Because their presence in our training gave them a ton more clarity about what and how they want to coach (which led to a ton more clarity in their marketing), it gave them so much more confidence in their ability to facilitate and lead (which carried over in their marketing).

Also, as part of your bonuses for this program, you’ll receive a FULL 12-hour homestudy training program with 12 modules & worksheets on how to create and build your marketing plan – and in level 2 you get a full 3-day business building retreat with me – so I’ve got you covered here!


I’m not a coach. I am a [massage therapist, yoga instructor, fill in the blank here]. Is this training for me?
A: YES, YES, YES!!!! If you are in the business of creating client transformations, then you absolutely need coaching skills. Why? Because if you’re a massage therapist, your clients may still need to learn how to make time for themselves. If you’re a physical therapist, your clients may still need to become willing to change their lifestyle. If you’re a yoga instructor, your clients still need to learn how to become persistent with their mindfulness practice. If you’re a real estate broker, your clients may still need to overcome their fear of transitions and change…on and on and on.


Will I get certified through this program?
A: If you would like to become a certified Sacred Depths Coach, you absolutely can. And if you are an individual (like me) who thrives when you feel you have the credibility and confidence that a certification can provide, I do highly recommend taking the extra steps to get certified. There are a few requirements for certification, which include documented buddy hours, participation in the full course, submission of one 25 minute coaching session for review, and 18 coaching hours with clients or volunteers.


I’m seriously considering registering, but I’d love to have a call to make sure it’s for me. Is that possible?
A: Absolutely! I totally understand wanting to have a connection and ask questions, and see if this is the right training for you. If you’d like to set up a call, click here, and we’ll get you set up right away!


Is the training backed by an accredited board?

A: In my nearly 20 years of coaching, I have only been asked twice – yes, only twice! – by a potential client if I’ve been certified by an accredited institution. I have found for myself, as well as for myself, that this is simply not important to 99% of the prospects out there.

What is important, though, is that you are are thoroughly trained and really able to co-create deep transformation and progress with your clients. The program is rigorous and comprehensive and will set you up to coach at a higher level than most in the transformational industry. To that end, the Sacred Depths Coach Training is not backed by an accredited institution, but you will receive a certification from Joanna Lindenbaum International upon completion of all requirements.


I TOTALLY want IN on this program, but am having second thoughts because of the investment. Can you talk me through that?

A: Well, you’re right. This certification program is an investment. But it needs to be. Why? I want you to be fully invested so that you will take your commitment to coaching excellence and mastery 110% seriously.

I offer this program because I am interested in training incredible coaches to rise above the cream of the crop to become the best of the best in your fields. The investment in this program is actually pretty small if you compare it to the return on investment you will make with repeat business, referrals, and glowing reputation once you are through with this training. In my opinion, just the peace of mind and confidence you will gain by knowing you can absolutely make huge impact on your clients’ lives is worth the investment alone.


I’ve done trainings before; what makes this one different?
A:There are so many elements that set the Sacred Depths Coaching apart from everything else out there. The BIGGEST factor is its focus on the tri-fecta of Coaching Mastery: Mastery of Coaching Skills, Mastery of Human Behavior and Transformation, and Personal Mastery. You won’t find any other coach training out there that will go in-depth to make sure you fully understand human behaviors, responses, and patterns so that you can fully guide your clients towards incredible growth and achievement.

Joanna Lindenbaum

More than anything, I want for you to finally leave all of your self-doubt behind. I want you to know in your heart and soul that you are a Sacred Depths Coach who makes massive impact on the people you serve. I want you to create the most amazing results for your clients and audiences so that first and foremost YOU feel fantastic about the work you do, and then from there so that you create a tribe of raving fans who buy from you over and over and over again, and who tell everyone they know about you.

I want you to stand as the leader in the room, in your full power, and to activate the power inside of every person you reach. I want you to know that your business is built on quality and on integrity, instead of feeling like you’re always needing to do slimy marketing to get to the next place.

I also want for you to join me in this revolution to raise the quality of the transformational and self-help industries, because I believe fully that those of us who commit to mastery and who commit to being the best of the best are the ones who will change and heal the world. And let’s be honest, the world really needs us right now!

Wishing you MUCH impact on your clients,



We begin on November 14, 2017!


Got questions about the training?

Want to talk to us to see if it’s a good fit? Great! We want to connect! Click here to schedule your complimentary call!


Joanna’s workshop helped me finesse, smooth the edges and create deeper connectivity between clients and the theme…and my clients keep on coming back for more!

Joanna’s workshop helped me finesse, smooth the edges and create deeper connectivity between clients and the theme. I used what I learned to help develop a stronger container and increase the flow of my own program. I connected all the reasons people would be in the room to create a strong bond between them and their energy. I wove what I taught in such a way that the workshop not only flowed, it connected like a circle. One area rolled easily into the next from beginning to end. The “dots” connected. What took it up another notch for me? The ease of using what I learned. My workshop wrote itself. My fun soared. What an incredibly invaluable bonus. Powerful, amazing and EASY to use and remember!!

Since Joanna’s training I’ve developed another workshop. I didn’t have my notes accessible from Joanna when I began writing. Yet, the powerful and easy improvements I learned from Joanna came to me naturally. Each step had a purpose which was easy to see, understand and develop within my own facilitation creation. When I double-checked my notes later, I discovered I hit each point. My new facilitation creation flowed with the same tight circle container and powerful weaving of the theme. Even my call to action flowed where it had been more awkward, less natural, before Joanna’s workshop.

The new ease I experienced in creating delivered something else unexpected. Time. Since the amount of time to create and write workshops shortened significantly, I realized more time to devote to other components in my day.

Joanna delivers powerful information and guides you in a nurturing way with loving detachment. She asks tough questions making you think, feel uncomfortable sometimes and ultimately providing you a choice for your growth affecting all aspects of your life. I know Joanna cares about my understanding of the material and my success. I can feel and hear the depth she cares and the investment she brings to my success. Her creative, consistent and authentic delivery bring an ease and fun to pushing the edge of your comfort and taking yourself and your business to the next level.

—Marni Setless

Wendy Swanson

I had the opportunity to implement her amazing training at my own 4-day retreat. I felt more confident, less drained and the retreat seamlessly flowed together.

A few months ago, I participated in Joanna’s 4-day Ritual and Facilitation Training Workshop. I had the opportunity to implement her amazing training soon after at my own 4-day retreat. I felt more confident, less drained and the retreat seamlessly flowed together. Joanna’s training was a perfect balance of practical and experiential allowing me to digest the material intellectually, emotionally and spiritually. Joanna’s unique gifts helped me to take facilitation from the mundane step-by-step process to the life changing level. I personally am not the same person as I was before training with Joanna. I can’t wait for more!

–Wendy Swanson, Owner of Be Yoga & Wellness and Starpoint Acupuncture

Joanna is incredibly kind, talented, and intuitive. Can’t wait to learn from her again!


—Lisa Lewtan, Healthy, Happy and Hip

REFUND POLICY: Payments and deposits are non-refundable. You are responsible for the full fee for the entire course of the program, regardless of whether you actually attend or complete the program, and regardless of whether you have chosen a one-lump-sum or multiple payment plan. No refunds will be issued or monthly payments forgiven.

Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. The testimonials are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money or complete any project.